Action Benchmark Mail ROI 
Pamela Grow
JUNE 28, 2023
According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). But what about reach?
sgEngage
FEBRUARY 4, 2022
Augmented insights solutions can predict constituent behavior and prescribe actions using data science and machine-learning techniques. Examples of performance tools include performance analysis and benchmarking. . See how The Houston Zoo saw a 373% increase in ROI. . Data Intelligence and Your Organization’s Future .
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Nonprofit Tech for Good
JUNE 23, 2020
Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program.
Forum One
OCTOBER 13, 2022
Who you speak to and how you structure your research has a big impact on the findings you gather and insights you can take action on. We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. You may even be planning some audience research in the near future. Enter the service blueprint!
Care2
AUGUST 28, 2013
If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Furthermore, those appeals might be buried in a newsletter – not even a standalone appeal in which the only call to action is to donate. In short, more good emails = more revenue.
Care2
APRIL 22, 2009
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CauseVox
JUNE 9, 2021
According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. The emails should include an emotional story , appropriate imagery, and a call to action that expresses urgency. What will not have a good ROI?
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