Remove 2011 Remove Examples Remove Retention Remove Social Media
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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. Click here to download the free 2011 Multichannel Fundraising Report and learn more about donor retention.

Technique 201
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One Email Tactic Nonprofits Need to Steal from Brand Marketers

Tech Soup

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? Or members who then like or follow you on social media. But, what if it didn't have to be that way?

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Webinar: Appreciate, Engage and Retain Your Supporters

Care2

All across the fundraising landscape, donor retention is falling. Specific examples of how to put these ideas in action. She manages the team that drives growth in social media, email, mobile, new business development, and online advertising. Gartner Inc. Fresh ideas on how to retain donors.

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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

[Editor's note: The following is an excerpt from a feature article that first appeared in the March 2011 issue of NTEN:Change. Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention, and gift levels.

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4 Important Membership Trends Every Museum Needs to Consider

Connection Cafe

In 2011, 26% of people had at least one visual arts membership. At a rate of 50% retention, a museum could turn over its entire member base in a matter of years! That dropped to 22% by 2017. Additionally, a study by Museum Hack revealed that most museums see renewal rates between 50% and 79%. Source: LaPlaca Cohen.

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Why Your Non-Profit Should Avoid #GivingTuesday Like the Plague

The Fundraising Authority

The same thing applies to sending e-mails, social media messages and direct mail for #GivingTuesday. How sure are you that your e-mail or social media campaign is going to be able to cut through the clutter? The Truth about Social Media Fundraising. You Won’t Raise A Lot.

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Resolve To Find A Mentor In 2011

Eric Jacobsen Blog

. -- Eric Jacobson -- formerly a Senior Vice President at Penton Media in Overland Park, Kansas (Kansas City, MO). Friday, December 24, 2010 Resolve To Find A Mentor In 2011 Having a mentor is one of the best things you can do to advance your career as a leader. So, decide today to secure a mentor who will work with you during 2011.