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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Online donor solicitations are powerful. The allure to both nonprofits and potential donors is obvious. The Surprising Truth About Online Donors. Many organizations see the immediacy of giving, the larger average donations from online donors, and the relatively low costs in producing solicitations and look no further.

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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report.

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Channel Surfing: A News Roundup

NetWits

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It shows that where we fail to engage donors, we also fail to raise funds.

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Live blogging from the 2011 Millennial Donor Summit: Successfully Going Mobile

Amy Sample Ward

Today, I’m live blogging a few sessions from the 2011 Millennial Donor Summit. 62% connect to internet wirelessly. 90% of mobile subscribers in the US have internet-ready phones. Trust and donations were huge in the Millennial Donor Report. You must segment your channels of asking. Millennial Distinctions.

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Multichannel Fundraising: Magic or Myth?

NetWits

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. million donors and more than $1.16

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