New on SSIR: How does celebrity impact your fundraising?
Amy Sample Ward
APRIL 27, 2011
A compelling video won over 12% of donors, while fundraising contests only 42% inspired 5% to give. Online fundraising revenue grew overall by 14% between 2009 and 2010. A friend or peer endorsement compelled 52% to give, while a nudge from a family member prompted 42% to give.
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