Encouraging Generosity On Social Networks: Assessing America's Giving Challenge and Reflections from Craigslist Nonprofit Bootcamp
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 22, 2009
to test out some ways to encourage more people to use social media tools and online fundraising to give online, they did not know what would emerge. The experiment called the Giving Challenge was: A 50 day event from December 2007 through January 2008. When the Case Foundation team launched their Giving Challenge.
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