Hot Takes: Giving Tuesday 2023
M+R
DECEMBER 1, 2023
Read time: 4 minutes Sure, Giving Tuesday is great — what’s not to love about a lively kickoff to the end-of-year giving season? SMS — time for a new approach? Anecdotally, we’re seeing softer fundraising numbers over SMS with TONS of fundraising texts going straight to spam, accelerating a recent trend. Fun new channels!
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