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Say So What To Your Data Three Times

Beth's Blog: How Nonprofits Can Use Social Media

The referral traffic came from Reddit. So What? The news piece that was on the top of the Reddit site was about the server outages for major online services. The comments were discussing what people did when Reddit was done. Perhaps not worth investing outreach and engagement time on this platform! The Honest Looser Award.

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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

Along with measuring against impact results, it is important to look at how much time has been invested. What are the right tools to help measure success? Measure program success, not just analytics. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. Simply Measured.

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Notes About Mobile, Digital Trends, and Social Media Leadership from Knight Digital Media Center Workshop

Beth's Blog: How Nonprofits Can Use Social Media

” Chelsea took a photo with her Smartphone and posted it on the Reddit, a community aggregation site where content is ranked and rated. Lots of discussion threads that come out of Reddit such as “I can’t believe that someone who is a minister acted this way.” Lots of chatter beyond the Reddit community.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Facebook , Reddit , LinkedIn , and Twitter have great options. If a candidate won’t run again or if a political committee for a ballot measure or some other effort is winding down, approach them about distributing some funds to your charity. Be aware of key accomplishments, metrics, testimonials, and milestones.

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5 Examples of Non-Profits Using Cats…and a Dog in Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Note From Beth: The cartoon above is from my book, “ Measuring the Networked Nonprofit ,” and was alluding to what I call the “ Cute Animal Theory ” that content performs better when you have a cute animal, a dog, a cat, or even a squirrel. Refurb the Cat.

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Deepening Engagement, One Drawing at a Time

Beth's Blog: How Nonprofits Can Use Social Media

This story is about how we measured our results, and what conclusions we drew from the metrics. In terms of measurement, here are some key facts about the project. What are some of the great ‘remarkables’ you’ve recently seen, and how do you think they’re measuring their results?

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Why Your Nonprofit Should Be A Big Listener

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Last month during one of our book talks for “ Measuring the Networked Nonprofit: Using Data to Change the World , ” at TechSoup Global, Rachel Weidinger from Upwell came up to say hello. Even better, we discovered that we can use this practice to both inform and measure campaigns.