Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 1, 2012
” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! The Honest Looser Award.
Nonprofit Tech for Good
APRIL 3, 2022
Be aware of key accomplishments, metrics, testimonials, and milestones. Facebook , Reddit , LinkedIn , and Twitter have great options. If a candidate won’t run again or if a political committee for a ballot measure or some other effort is winding down, approach them about distributing some funds to your charity.
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Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 13, 2014
Along with measuring against impact results, it is important to look at how much time has been invested. What are the right tools to help measure success? Measure program success, not just analytics. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. Simply Measured.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 24, 2012
This story is about how we measured our results, and what conclusions we drew from the metrics. In terms of measurement, here are some key facts about the project. What are some of the great ‘remarkables’ you’ve recently seen, and how do you think they’re measuring their results?
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 12, 2012
Note from Beth: Last month during one of our book talks for “ Measuring the Networked Nonprofit: Using Data to Change the World , ” at TechSoup Global, Rachel Weidinger from Upwell came up to say hello. Even better, we discovered that we can use this practice to both inform and measure campaigns.
Connection Cafe
JUNE 5, 2017
Obtrusive observation of people’s behavior—behavior that is deliberately prompted—means that the subject knows they are being studied and measured. Consider a campaign that uses the engagement metrics on its Facebook posts to assess what voters think about an issue. They know their actions are being monitored. Why does this matter?
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 19, 2007
Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. " What do you think about measuring social media? You can count friends, or you can count on friends, but not, it seems, both.
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