Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofit Tech for Good

DECEMBER 13, 2010

I should say I did recently hire a social media volunteer who helps me on a part-time basis. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Direct mail and e-newsletters are still the leaders. I’m a big believer in getting volunteers and interns to help be part of this growing space.

Social Media 210

Social Media Conservancy Interview Media 210

Nonprofit Tech for Good

DECEMBER 30, 2009

13% Check/snail mail. 5% A social networking site (like Facebook). 6) What is the size of your organization’s e-mail newsletter list? [ [link] ]. 2% Our organization does not publish an e-mail newsletter. Which social networking sites does your organization have an “official&# presence/profile on?

Results 193

Results Communication Strategy Myspace 193

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.

Social Media 263

Social Media Interview Examples Media 263

Nonprofit Tech for Good

OCTOBER 5, 2011

To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. Be tactful and err on the side of subtlety, but templates are high in ROI and add to your payoff for taking the time necessary to create, promote, and manage a LinkedIn Group.

Linkedin 197

Linkedin Group Practice Management 197

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Go to google.com/accounts > Create an account.

Social Media 225

Social Media Media Avatar Organization 225

Nonprofit Tech for Good

NOVEMBER 28, 2011

The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Executives were terrified by the legal implications of using social networking tools. and then forward executives breaking news on social and mobile media. Get training. Get executive staff on a webinar.

Social Media 253

Social Media Media Social Stats 253

Nonprofit Tech for Good

OCTOBER 22, 2009

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. If you are managing numerous social networking profiles Monday-Friday, then you need some down time on Saturday and Sunday.

Social Media 262

Social Media Media Management Tips 262

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Dying or Dead? billion in 2013.

Mail 34

Mail Social Media Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t I run the org???s and online advertising campaigns. Our mission is ???celebrating

Case Study 50

Case Study ROI Social Media Contest 50

Nonprofit Tech for Good

FEBRUARY 1, 2011

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. With specific social media campaigns, it is easier to have specific goals and measure whether or not you met them with the time allotted. When it comes to the overall organization I track social media in three basic ways.

Social Media 190

Social Media National Interview Examples 190

Everyaction

APRIL 30, 2018

While the internet is an incredibly popular way of communicating with alumni, classic direct marketing techniques such as Direct Mail and telemarketing continue to form the backbone of many fundraising programs. The key to running a cost-effective direct mail program is effective testing. Data-driven direct marketing campaigns.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

While the internet is an incredibly popular way of communicating with alumni, classic direct marketing techniques such as Direct Mail and telemarketing continue to form the backbone of many fundraising programs. The key to running a cost-effective direct mail program is effective testing. Data-driven direct marketing campaigns.

University 40

University Practice Tech Mail 40

Tech Soup

FEBRUARY 5, 2013

In this post, we'll focus on three ways your organization can use social data in concert with existing information about your donors, volunteers, or community to increase the effectiveness and ROI of your marketing initiatives. What do you get when you combine your donor performance data with social engagement data?

Data 62

Data Social Colorado Mail 62

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. All that said, the following is an excerpt from Chapter 7 of my book Social Media for Social Good: A How-To Guide for Nonprofits. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 That said, mix it up!

Content 263

Content Ideas Nonprofit Interview 263

Care2

AUGUST 12, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 3) Tailor the message for a mobile world.

Social Network 28

Social Network Mobile Social Media Network 28

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" So, which one social network should you consider for your next campaign?

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" So, which one social network should you consider for your next campaign?

Demographics 28

Demographics Social Network Social Media Network 28

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. That said, the the following is an excerpt from the Social Media for Social Good: A How-To Guide for Nonprofits. If your nonprofit has yet to start blogging or wants to improve your your blogging strategy, Nonprofit Tech 2.0

Content 240

Content Ideas Nonprofit Interview 240

Care2

SEPTEMBER 18, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Have you been sending your e-mails on a Monday?

Mail 28

Mail Social Media Advocacy Case Study 28

ASU Lodestar Center

OCTOBER 31, 2012

Using your existing social networks adds exposure by giving people an idea of what you are about while inviting deeper participation. There is much more to it than just subscribing to a mailing list, or infrequently sharing posts. The ROI from inbound marketing will far surpass ROI created by outbound marketing efforts.

Marketing 83

Marketing Effective Organization ROI 83

Nonprofit Tech for Good

DECEMBER 2, 2009

MySpace was and still is (for some) the easiest social networking site to grow a community quickly. As a regualr MySpace user, there is no denying that MySpace is more diverse than any other social networking site. MySpace is also the number one accessed social networking website on mobile devices today.

Myspace 190

Myspace Teen Facebook Social Network 190

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 47

Social Media Online Advocacy Media 47

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

AUGUST 16, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Did they test combining direct mail and email? What do you do?

Social Media 28

Social Media Advocacy ROI Online 28

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. All that said, the following is an excerpt from Chapter 7 of my book Social Media for Social Good: A How-To Guide for Nonprofits. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 That said, mix it up!

Content 117

Content Ideas Nonprofit Interview 117

Care2

JUNE 16, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com

Social Media 34

Social Media Advocacy Donor Online 34

Care2

MAY 8, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Social networking is generating very little revenue. (

Social Media 41

Social Media Studies Facebook Raise 41

See3

DECEMBER 12, 2007

Because we believe that increasingly we will be seeing engagement move to these social networking models and away from email. Junk messages made up an estimated 70 percent of e-mail the year the act was passed, the Barracuda report indicates. Because email… what’s the technical term?… … sucks.

Social Media 40

Social Media Somalia Myspace Marketing 40

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

APRIL 5, 2011

Annual revenues are often 4x that of direct mail only donors, with higher retention and much better net. Simply supplementing an email with a text or a mail piece (or both!) Frustrated at internal barriers to multichannel integration? If so, this webinar is for you. Multichannel donors are gold. can dramatically improve response rates.

South Africa 59

South Africa Colorado Congo Case Study 59

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" DZ: Is there more than one person that tweets for your organization?

Social Media 68

Social Media Twitter Action Advocacy 68

Amy Sample Ward

JUNE 6, 2012

Channels covered included online, direct mail, telemarketing and canvassing." I will define the terms below and discuss mixing and matching below." Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5

Web 117

Web San Francisco Bookmarking Search 117

Care2

JUNE 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 37

Social Media Gift Advocacy Support 37

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « What Makes A Campaign Go Viral?

Newsletter 51

Newsletter Social Media Advocacy Tips 51