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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Building off the concepts of arousing and dominant emotions, the digital marketing publication Marketing Land studied reactions to viral images online to determine if viewers experienced positive, negative or neutral emotions. You’re going to want to turn the sound on for this one. Emotions + Surprise. We have to stop this!

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

This sounds so obvious, but not planning ahead is easily one of the most frequent mistakes I see organizations making. Hint: A great time to do this is when you are creating your annual budget and marketing plan. Hint: I typically recommend posting 3-4x per week per channel as a starting point. Mistake #1: Not Planning Ahead.

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150+ Creative Ways to Show Donors Appreciation

Nonprofit Tech for Good

A creative fundraiser can make any of these items sound attractive to the donor. A set of screensavers and background images. Hint: It’s the XYY Soup Kitchen.” Shoutouts to donors on images and cover pictures. Text or attractively designed images on Twitter, Linkedin, TikTok, Instagram, Facebook, Reddit, Clubhouse, etc.

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How to structure your nonprofit social media plan

Get Fully Funded

Creating a nonprofit social media plan sounds like such a daunting task, doesn’t it? Here’s a hint: They want to know the inside scoop on what it takes to save bears or tutor kids or help homeless veterans. Lighting and SOUND matter. Many people scroll their social feeds and don’t turn the sound on. But, don’t be fooled!

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22 Email Ledes That Always Work!!

M+R

That catchy alliteration makes him sound like a comic book character, like Clark Kent or Lois Lane, Peter Parker or Bruce Banner. Focus on one sense at a time Conjure a specific time and place by focusing on ONE sense — sight, sound, smell, taste — and draw the reader in with an evocative physical description. Still reading?

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Navigation by Recommendation: Lessons Learned from a Little Experiment

Museum 2.0

This was reflected again in a great encounter I had at the Walter's Art Museum later in the weekend, when a silver-haired, well-coiffed lady (the perfect image of a traditional museum goer) told me "I get so annoyed by how quiet museums are. When I visit, I want to talk to people, strangers, about what I'm seeing."

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Blueprint Book Club Part 1: How Do You Create a Future-Thinking History Museum?

Museum 2.0

The gallery and building descriptions make the museum sound like an early-2000s multi-media production in the model of the International Spy Museum, the Newseum, or any number of Gallagher & Associates or Ralph Applebaum creations. The early participatory projects are terrific. These include: New Greetings From. -

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