article thumbnail

Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Keep in mind that not all stories need to be long-form.

Charity 128
article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Having monthly giving programs with regular donation reminders.

Lesson 59
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Art Brings People Together: Measuring the Power of Social Bridging

Museum 2.0

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." We often invite visitors to collaborate on activities comparable to making a music video--but we could be more mindful and strategic about the themes and content of these activities.

Measure 47
article thumbnail

How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Make your storytelling more emotional by using the following techniques: Include direct quotes or video interviews of your story’s protagonists. You’ve probably heard of the narrative technique “show, don’t tell.” The main headline is “Help Save Lives in Times of Emergency!” Use colors intentionally.

Tips 59
article thumbnail

How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes.

Channel 247
article thumbnail

10 Power Words Nonprofits Use to Increase Conversions

NonProfit Hub

No formulas or complex techniques—just simple and powerful words you can implement into your copy to increase conversion rates. Without them, copy or headlines can become boring and predictable. Using the word “imagine” instantly paints a picture in potential supporters’ minds. The importance of power words. Difference”.

article thumbnail

A Nonprofit’s Legal Counsel Is The Social Media Manager’s Best Friend!

Beth's Blog: How Nonprofits Can Use Social Media

That headline isn’t a lawyer joke. In our prep call, Daren clearly explained what to keep in mind when using social channels to engage with elected officials – and boils down to the distinction between elevating or educating about a policy issue and partisan support – the latter is not allowed by IRS guidelines.