Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. 24th. Will nonprofits follow that trend?

Video 113

Video Benchmark Headline Comparison 113

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Get Creative With Your Copy, Especially in Your Headlines and CTAs.

Charity 128

Charity Lesson Marketing Digital 128

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response?

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 27, 2015

Both ideas were new, so it took a little bit of adaption of the templates and techniques, but we managed to come up with something useful for all. We used the resulting brainstorm as the basis for exercises in writing headlines and creating visual content, two of the most important content creation skills for social media staff.

Reflection 50

Reflection Network Mexico South America 50

NTEN

JANUARY 11, 2010

You get a bolded headline (25 characters), 2 lines of plain text (35 characters apiece) and a display URL (35 characters) to try to convince folks to click through to your site. well, I don't want to scare you away, because there are some simple rules and techniques you can use to get results right away. Or should you. >

Adwords 69

Adwords Google Grant Beginner 69

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

The headline is: Social Network and Mid-Size Nonprofits: What's The Use? Do you think social media is a waste of time for your organization or a technique in the early stages that needs more time to mature? . Demonstrate their unique impact to underscore relevance to advocates.

Social Media 95

Social Media Adopt Survey Media 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 19, 2012

” I have learned a lot of about the techniques of good curation just from observing her practice. If you browse through her collection, you’ll notice that she does just not aggregate links, but reads each one, adds commentary, and changes the headlines so it provides relevance for her audience.

Social Media 107

Social Media Content Practice New York City 107

Michael Stein's Non-profit Technology Blog

JUNE 15, 2007

Headlining A List Apart, a site devoted to website design and technique, focused recently on some very non-technical aspects of online marketing: the effective writing and and layout of web pages that sell your message. But if your goal is to train and place 50 of these folks in the first year, promise 35 in your literature.

Headline 40

Headline Beginner Technique Profit 40

Museum 2.0

OCTOBER 30, 2013

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." This technique is particularly interesting to me because our county already manages a bi-annual community assessment project that asks direct questions about perception of prejudice.

Measure 47

Measure Arts People Museum 47

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

is a guide written nonprofits that shares some techniques you can put to use right away and help your organization engage in the right place at the right time. It’s relatively easy to see trending terms with your supporter base, which is similar to seeing the weekly headlines in your CRM. Your People Are Talking. Are You Listening?”

Yemen 50

Yemen Guide Support Social 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2008

Charback's witty post describes a fictional (but ripped from the headlines) situation of a corporate blogger who has to address a customer's negative, vocal, but accurate criticism on the customer's blog. The criticism was that Owyang's advice was not sophisticated enough.

Social Media 61

Social Media Media Remix Social 61

Michael Stein's Non-profit Technology Blog

MARCH 19, 2007

Nowadays I'm seeing more emphasis on " organic SEO " -- using the actual semantics of the page, rather than arcane techniques, to increase page ranking. I just noticed there is other talk about blog headlines lately. CopyBlogger has a long discussion of choosing headlines to pull the reader in. Organic SEO. Update] Whoa.

Profit 40

Profit Organization Headline Search 40

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2005

I put a "Cambodian Blogosphere Headlines" into the lower right side of Cambodia4kids Blog. It involves all our ways of analyzing the meaning of the connections we make -- analogy, symbol, story, pun, visualizing, and other techniques for connecting one thing to other things. Well, I did it! I'm pretty proud of myself.

Content 50

Content Clipart Headline RSS 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Another example comes from grist.org’s food and sustainable agriculture coverage sparked by commentary about an article in the New York Times that younger farmers are more likely to shun industrial farming techniques and embrace more sustainable practices. Source: grist.

Measure 97

Measure Policy Social Media Green 97

Pamela Grow

DECEMBER 14, 2023

Make your storytelling more emotional by using the following techniques: Include direct quotes or video interviews of your story’s protagonists. You’ve probably heard of the narrative technique “show, don’t tell.” The main headline is “Help Save Lives in Times of Emergency!” Use colors intentionally.

Tips 59

Tips Storytelling Images Camera 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Video The AFP Nonprofit Technology blog points to a story by Jennifer Gilomen from BAVC about digital storytelling techniques and tools for nonprofits in the NPTimes. Perhaps there is a lot to learn from headline writing skills. The NOSI Choosing and Using Free and Open Source primer is on the ICT Hub Knowledgebase!

Social Network 50

Social Network Nptech Tag Network 50

Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. This technique grabs readers’ attention by putting them in Dustin’s shoes. Included is an image of Dustin on tour in Iraq, wearing an ambiguous expression and surrounded by a dusty landscape.

Channel 249

Channel Sierra Leone Story Digital 249

Care2

JANUARY 15, 2009

Headlines should be short. This is a very important technique, one that Amazon and Google for example use very effectively, and one that with a little practice is easy to experiment without a budget. Ask them what they like and dislike about your current e-newsletter. Many e-newsletters are too long and not well organized.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

NonProfit Hub

JANUARY 18, 2019

No formulas or complex techniques—just simple and powerful words you can implement into your copy to increase conversion rates. Without them, copy or headlines can become boring and predictable. These words can be placed into headlines, ads, promotions and any other written material you publish. The importance of power words.

Conversation 67

Conversation Headline Nonprofit Children 67

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2013

That headline isn’t a lawyer joke. Keep Your Social Media Policy Up To Date : As the field of social media practice matures and new techniques and platforms come into use, so do new legal issues. That headline isn’t a lawyer joke. Flicker Photo By Mike Willis. Social Media Work Flow for your Social Media Policy.

Social Media 115

Social Media Media Social Policy 115

Givinga

DECEMBER 11, 2018

In 1970, economist Milton Friedman famously used his New York Times article’s headline to quip that a business’s only social responsibility was to increase its profits.¹. Despite promising results, blending multiple CR techniques into a single program that fits business strategy is a challenge.

Platform 45

Platform Philanthropy Business ROI 45

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. When nonprofits marry tried-and-true fundraising techniques with social media and online networks, they are able to tap into the power of crowd funding.

Fund 130

Fund Campaign Practice Giving 130

Connection Cafe

APRIL 1, 2014

At the very minimum, try this technique on your existing homepage as a litmus test to see how you’re doing at present. The open site design is beautiful, and their slideshow features clear headlines with important words highlighted and a call to action directly below.

Google 54

Google Websites Nonprofit Design 54

Whole Whale

JUNE 5, 2020

This event was headlined by a collection of awesome comedians who came together to produce a massive telethon that was ultimately able to raise thousands of dollars. In this peer to peer online fundraising technique, your organization can encourage individuals to do crazy (and fun!) Virtual Challenges.

Ideas 95

Ideas Fundraising Online Virtual 95

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

And, a symphony orchestra, made headlines when they crowdsourced musician auditions for the Youtube Symphony orchestra. Crowd voting has been used in Cause Marketing. There has been an explosion of “Vote for Me&# contests that have become contests in techniques for vote getting and inspired cause fatigue at worst.

Measure 96

Measure Fund Impact Minnesota 96

DNL OmniMedia

OCTOBER 22, 2020

This means that web design projects (and even smaller, iterative updates) are important investments for nonprofits, and they can involve any number of different strategies and techniques. Large photo headers overlaid with headline text can be a visually appealing way to catch the eye without overwhelming readers.

Websites 52

Websites Organization Nonprofit Game 52

Connection Cafe

JULY 24, 2013

For non-profits, this could be a smart technique to keep your website content relevant for a larger audience of visitors. The first win for the Guardian was their sensitivity that some of their online readers will not prioritize the new royal baby over other news headlines. Usability is King!

News 35

News Content Tips Headline 35