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3 Strategies to create an effective nonprofit homepage

Candid

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. To optimize the visitor experience navigating your website, keep the following best practices in mind: Develop a navigation menu.

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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

and it is communicated through your logo, typography, colors, photo style, and tone or voice. Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters.

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professionals

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Image from Flickr by Xurble. With that in mind, here are nine marketing lessons other nonprofits can take away from charity: water. They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” A relatable human voice connects. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Those insights should drive messaging and campaigns.

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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

The art of writing good teaser headlines is critical to getting more interaction. I had some privacy concerns and also it felt like it would require feeding another channel – why bother when I already had a brand page. I’ve changed my mind. Then, I found the wonderful cover image with the dog and the ocean!

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44 Ways to Build Trust and Gain Donors Online

Tech Soup

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Pin something you pinned or an image from your site. Image : Startup Stock Photos / CC0 Public Domain. Watch a video.

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How-to: Edit for the Web

NTEN

The better the image quality is, the more reading from screen resembles reading from paper and hence the performance differences disappear." I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. I certainly don't.

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