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Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

The MatrixFiles

These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing. As of now (but this may change), Google is not counting emails sent to Google Workspace accounts in this number – just personal Gmail accounts. Alphabet soup, we know.

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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. Starting in February 2024, Google will be implementing new rules aimed at curbing the misuse of Gmail for mass promotions. These updates may raise concerns, especially regarding the spam rate threshold.

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What actually happened: Apple Mail Privacy Protection

M+R

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

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Missing the Mark: Why Legitimate Emails Head Right for the Spam Folder

Byte Technology

Upon further examination the recipient discovers it got automatically dropped into their spam folder. Another type of automatic email sifting is called Bayesian Filtering, which utilizes statistical analysis to “learn” what spam looks like. To begin, follow some simple steps.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

Nonprofits lose about $15,000 per year of donations due to wrong targeting and missing out spam filters, which blocks the emails from prospects.”. Buying mailing lists. When it comes to email marketing, most nonprofits rely on buying mailing lists, and it has its own pros and cons. Instead… Follow a personalized approach.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Once you’ve set up your new Google account, sign up to receive Google Alerts via e-mail on a daily basis at google.com/alerts. For organizational reasons, you could opt to use the Gmail e-mail account that you created for your nonprofit when setting up your Google account for all social media and mobile technology accounts.