article thumbnail

7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

Donor retention is a crucial aspect of a productive fundraising strategy. While a good deal of time and resources will be dedicated to this effort, certain aspects of donor retention can be made easy. Here are seven excellent methods of increasing donor retention and how to automate them. Examples: Make a second gift.

Retention 339
article thumbnail

Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.

Measure 91
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nonprofit Donor Retention 101: Always Do This

Bloomerang

When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. What my friends and I talk about is how donors who make smaller gift are dismissed as unimportant.

Retention 108
article thumbnail

[ASK AN EXPERT] How Do You Calculate Your Nonprofit’s Average Dollar Retention Rate?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to calculate an accurate nonprofit dollar retention rate. Dear Charity Clairity, When you write “the average dollar retention is just 47%,” I’m not sure what that means. Purpose of gift. What to measure. — Stats Nerd.

article thumbnail

Why Major Gifts Should Drive Your 2023 Development Plan

sgEngage

In fact, setting your sights on major gifts this year may be more important than ever. Understanding the role of major donors, in tandem with an informed development plan, are the foundations of a securing a major gift in 2023. raise $100,000 via major gifts; volume-based—e.g., Step 2: Identify specific, realistic goals.

Gift 76
article thumbnail

A Guide to Donor Retention

Bloomerang

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

article thumbnail

Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

Gift 98