The State of Nonprofit Donor Retention (And What To Do About It)

EveryAction

As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains. Unfortunately, across the nonprofit sector, donor retention rates are low and getting worse. According to the 2 018 Fundraising Effectiveness Survey Report , the average donor retention rate was 45.5% What should nonprofits do to rise above the retention slump? Track your retention rates.

How to Boost Online Donor Retention

NonProfit Hub

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. With concrete retention strategies, you can make the most of increases in new donors. Start tracking your retention rates.

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3 Keys to Lasting Participant Retention in P2P Fundraising 

Connection Cafe

If you’ve been in peer-to-peer fundraising for any length of time, you don’t need a study to tell you how valuable repeat participants are to your event and your organization. But from the looks of the data and the declining retention rates for walks and 5Ks, we all need a refresher on what matters when it comes to people coming back year after year. This year’s Blackbaud Peer-to-Peer Fundraising Study shows retention rates declining for Walks and 5Ks.

6 Tactics for Increasing Donor Retention

Connection Cafe

According to the most recent Fundraising Effectiveness Report , nonprofits claimed a 45.5% donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. And the lower the retention rate, the more work fundraisers must do to keep the bottom line above water.

7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. 7) Improve Donor Retention by Thanking Donors Faster.

First-Time Donor Retention: 3 Nonprofit Best Practices

NonProfit Hub

There are many considerations to go over, including what types of campaigns to employ, what fundraising strategies to exercise during these campaigns, and what your revenue goals are. . Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. Donor Retention Featured

9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Over the past 10 years, donor retention has fallen from 33% to 27%. But…donor retention isn’t one of the top three communications goals for 2014 , according to the report. Want more donor retention advice?

9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Over the past 10 years, donor retention has fallen from 33% to 27%. But…donor retention isn’t one of the top three communications goals for 2014 , according to the report. Want more donor retention advice?

Stewarding #GivingTuesday: Increase Your Retention Rate

Connection Cafe

Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. Next you will need a stewardship plan to secure retention rates. The week of and after #GivingTuesday is critical to your donor retention rate. Arts & Cultural Nonprofit Nonprofit Fundraising Nonprofit Marketing #GivingTuesday Donor Engagement Donor Stewardship giving tuesday sustainer giving

How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. But if donors are retained passed that first year, the retention rate jumps significantly to 60% for offline donors and 58% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.

Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

I’m a passionate philanthropist, fundraising nerd and former member of the Stock Market Club at Argyle Middle School. I’m Katherine and I’m a small shop fundraiser. As you know, working in fundraising isn’t easy or glamorous. We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’.

Ethical Acts that Increase Donor Retention

Connection Cafe

For many fundraising professionals, the “ people give to people, not organizations ” concept is the foundation of their careers. Creating an impactful mission to strengthen the community isn’t the only influential piece of a fundraising plan. The Association of Fundraising Professionals created a Donor Bill of Rights and Code of Ethical Standards that your staff and board members should review during their respective orientations. Ethical Fundraising.

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors. While a disconcerting drop, this number alone doesn’t speak to retention vs. acquisition efforts.

3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. With that in mind I give you three long time fundraising experts - Rachel Muir, Shanon Doolittle and Pamela Grow. They’ve shared some very valuable insights below – stuff that get’s right to the heart of the matter – the relationships we have with our donors and how to improve our donor retention rates.

Sound 197

Donor Retention: The Easiest Money You’ll Ever Raise

Connection Cafe

There’s a crisis brewing in the fundraising world. Here’s the typical treadmill for many fundraising professionals: You work so very hard to bring in new donors, but your current ones are flying out the window. It’s a great way to introduce your board members to fundraising, and donors will give substantially more if they get a phone call thank-you! Nonprofit Fundraising donor love donor retention fundraising ideas fundraising tips npEXPERTS Philanthropy by the Numbers

6 Effective Donor Retention Strategies for Small Nonprofits

NonProfit Hub

This means that your nonprofit must first master the art of effective donor retention. . There are several reasons donor retention is so important for nonprofits: First, it’s much less expensive to ask a donor to give again than to perform enough outreach to acquire a new donor. . Third, retained donors are a more reliable source of referrals, volunteerism and peer-to-peer fundraising for your nonprofit. Donor retention is key to helping your nonprofit grow.

Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

Connection Cafe

As we all know, the key with improving donor retention rates is to get that important second gift as soon as possible, preferably within the first 3 months. 4 Ways to Improve Donor Retention Rates with Monthly Giving. You’ll have to see what works best for your organization, fits into your communication schedule, and test what generates the highest number of new sustainers (and thus improves your donor retention rate right away).

Donor Retention Made Simple

NonProfit Hub

Are you overwhelmed by all of this retention talk? But these small steps can help you build up donor retention over time. The post Donor Retention Made Simple appeared first on Nonprofit Hub. Featured Fundraising This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. In our January/February edition, we explored how to keep donors around all year.

4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. And thus, the job of fundraising gets harder and harder. In response to the challenge of limited time and attention of donors and prospects, fundraisers feel forced to simplify and present concepts that are more quickly grasped.

Retention is the New Acquisition

Connection Cafe

Lack of stewardship has a price, and nothing proves that more than the AFP Fundraising Effectiveness Survey. While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Yet, according to Adrian Sargeant and Elaine Jay, a 10% increase in donor retention can enhance the lifetime value of your donor base by up to 200%. .

Making Your First Donor Retention Calendar, Step by Step

Connection Cafe

Guest post by Mazarine Treyz, author of The Wild Woman’s Guide to Fundraising , called one of the Top 10 books of 2010 by Beth Kanter, and author of the Networked Nonprofit. Your Fundraising Career Empowerment Guide , was given a 5 star review by About.com. . According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal!

Discussion of Donor Data Retention

Robert Weiner

The original question: My organization is working on a data retention policy and wondering if others have insights to share. The only potential issue here is then you need to consider an additional record as part of the retention schedule, though if this were also 7 years, you would conceivably be able to access records of people who had been inactive for up to 14 years. Advancement Services Best Practices Donor Databases Fundraising Prospect Research

5 Ways to Use Donor Data to Increase Retention

NonProfit Hub

There’s no easy answer when it comes to the age-old question of how to improve nonprofit fundraising outcomes. However, having the right donor data on hand can really improve your nonprofit’s fundraising approach. When your team is able to effectively manage your donors, steward your relationships and make solicitations based on donor data, the sky’s the limit for your fundraising success. Donor Retention Featured

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. If the ten-year trend continues, we’ll eventually end up with donor retention rates under 20%. Adrian Sargeant says “a 10% increase in donor retention can increase the lifetime value of your donor database by 200%.”.

The 3 Principles of Fundraising Success: Donor Acquisition, Donor Retention, and Donor Upgrades

Connection Cafe

Jeff is passionate about providing nonprofit organizations straightforward and actionable tips, tricks, and how-tos on fundraising, program management, technology, and performance management that nonprofit organizations can implement immediately in their daily work. . Nonprofit fundraising is facing some unique pressures. Pressures like these present a prime opportunity to refocus our fundraising approach on core principles. Make fundraising simple.

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. Donor retention by the numbers: you’ve got questions, we’ve got answers. QUESTION: Where can I get benchmarks for retention by sector?

From an Event Manager | Focus on the End Goal: Donor Engagement + Retention

Connection Cafe

Focusing on the end goal was a difficult concept for me to grasp when I began my career in fundraising at Children’s Home + Aid , specifically when it came to special events and board relations. Initially, it was difficult to carve out time to take a step back and think about the bigger picture when it came to donor engagement and retention. Nonprofit Fundraising donor retention engagement events Raiser's Edge NXT stewardship

The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

EveryAction

This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about. As the End-of-Year fundraising season approaches and strategic planning for 2019 looms, technological advances, donor demographic shifts and nonprofit workloads all pose challenges for nonprofit fundraising professionals. Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Low donor retention.

Three Simple Donor Retention Strategies for Social Media

John Haydon

Donor retention rates declined from 50% in 2006 to less than 39% in 2014. The post Three Simple Donor Retention Strategies for Social Media appeared first on John Haydon. Online Fundraising Donor Cultivation donor retention social media During this period, donors have gotten more selective about the nonprofits they support. And they’ve also gotten better at tuning out messages that aren’t interesting.

The Nonprofit Weekly Roundup: Secrets, Emails, and Tips for Better Donor Retention in 2014

Connection Cafe

In honor of the release of the newest npExperts ebook, Show the Love: Thoughtful Engagement to Retain Donors , this roundup all about retention. I mean, is it just me or is anyone else a little concerned that donor retention remains a lower priority for nonprofits across the industry? . Here are this week’s retention highlights: Want to know The Secret to Raising More in 2014 ? Donor retention. Nonprofit Donor Retention is Not as Hard as You Think.

How to Use Social Media Insights to Drive Patient Engagement and Donor Retention 

Connection Cafe

Healthcare Social Media donor retention healthcare fundraising Patient Engagement Social Insights Social Media for NonprofitsThe modern healthcare market is a competitive environment in which hospital foundations need to compete for donors. These donors are smart, mobile and social-savvy. They have an abundance of choices as to where they want to contribute and how often. . There are ways to gauge what your donors are saying and address them according to their preferences.

The 7 Keys to a Donor Retention Strategy Full of Thanks

Connection Cafe

Fundraiser. If you want to build a transformational business model that moves your organization steadily forward (not two steps forward; three steps back), then you simply must put more resources into your donor retention strategy – more specifically, your gratitude program. Here are the 7 Keys to Improving Donor Retention and Enhancing Your Gratitude Program: 1. Penelope Burk, author of Donor-Centered Fundraising , has proven donors care about promptness.

Future of Giving: Coordination, Donor Retention & Artificial Intelligence

Beth Kanter

The report is chocked full of insights, but was particularly interested in their commentary on artificial intelligence for philanthropy and fundraising as Allison Fine and I have recently published our report, funded by the Gates Foundation, “ Unlocking Generosity with Artificial Intelligence.”

Love Thy Donor: 5 Ways to Increase Donor Retention

NonProfit Hub

It has become a fairly common factoid that around 60% of new donors only give once to that cause—however, showing love to your donors can be one of the driving factors behind donor retention. Here are five ways to show your donors love to raise donor retention: Thank Donors for the Same Thing You Asked For. The post Love Thy Donor: 5 Ways to Increase Donor Retention appeared first on Nonprofit Hub. Featured Fundraising Human Resources donor Donors Love retention

Revenue, Retention and Reactivation: Findings from the 2011 Index of Higher Education Fundraising Report

NetWits

Download The 2011 Index of Higher Education Fundraising Performance Report to learn more about the 6% revenue growth and other key performance indicators of annual funds at more than 100 public and private institutions. Yesterday, Blackbaud released their 2011 Higher Education Fundraising Performance Report that gleaned some pretty positive trends in the Higher Education space. 2011 Index of Higher Education Fundraising Performance.

How to R-E-S-P-E-C-T Your Way to Donor Retention

Connection Cafe

Donor retention is an absolute priority (again) for 2014. Yet the path to retention success remains elusive for many organizations. Please join me in thanking Frank Barry and the Blackbaud team for sharing donor retention guidance from some of the smartest fundraising experts out there. Here’s my #1 donor retention guidance for you—R-E-S-P-E-C-T your way to strong and long-lasting donor relationships. E nlist your fundraising colleagues.

How Carnegie Museums of Pittsburgh Increased Member Conversion and Retention Rates

Connection Cafe

Carnegie Museums of Pittsburgh utilized their resources to develop an innovative retention strategy. Arts & Cultural Nonprofit Nonprofit Technology bbcon2018 Donor Engagement multichannel campaigns multichannel marketing nonprofit fundraising ideasThis article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact! Like it or not, technology is everywhere.

What Previous Crises Can Teach Us About Navigating the Current Fundraising Environment

Connection Cafe

Whether it be the tragedy of 9/11, a tsunami, an economic recession, an earthquake in Haiti, a country divided by an election or a devastating brushfire, there are many high-profile events of the past that have threatened to push the fundraising landscape to its limit. From each one of these events, a key fundraising lesson has emerged. The new and unique aspect of our current environment is that parts of fundraising programs will need to be for our mutual health and safety.

Why Nonprofits Have Low Retention Rates and How to Fix It

SocialFish

Did you know that nonprofits as a whole have a retention rate of 49%? That’s staggeringly low compared to the for-profit retention rate of 94%. To help shed some light on this, I called Marc Pitman, an expert on fundraising. In this video, Marc and I talk about: How fundraising jargon and fiscal calendar thinking has hurt retention rates. Why making a second ask in 90 days can ensure retention. How you can leverage events to boost retention.

Resilient Fundraising: Show Donors the Love

Connection Cafe

Retention is terrible for darn near everything – peer-to-peer participants and donors alike. With an industry average of 28% retention in the peer-to-peer space, we proved that the environments we were creating with our events were not terribly fulfilling. Join Katrina on Wednesday, April 22 at 1pm ET to dig into the key strategies which support Resilient Fundraising. Mother Nature just ripped our shorts off. We are exposed, bigtime.

Donor 124

Admitting the Problem: Your Donor Retention Needs Work

NonProfit Hub

The biggest issue with donor retention is that most people don’t even realize it’s an issue. Hartsook professor of fundraising at Indiana University. Sargeant has conducted various academic studies on fundraising. As a result, he says he has a negative outlook on the way organizations currently view donor retention because it isn’t a priority. “If In order for donor retention to be a priority, it needs to start with the board of directors. Featured Fundraising

5 Ways to Drive Donor Retention

SocialFish

Mielcarek created this guide outlining five effective retention strategies to turn first-time givers into lifetime supporters. January is the perfect time to evaluate your organization’s fundraising and donor engagement strategies. This is a guest post by Ashley Halligan, an analyst at Software Advice. —————– Kicking off 2013 with a new presidency, new goals, and new challenges, nonprofit organizations are planning their year.

The ALS Ice Bucket Donor Retention Challenge

Beth Kanter

” Barb says she thought it was great that they might raise some money and some visibility on Facebook, but never in a million years did they anticipate that the fundraiser would transform into a global event. We are committed to increasing our fundraising capacity around engagement and retention so we can continue this important work.” A few resources on donor engagement, stewardship, and retention. Frank Barry, Donor Retention Tips.