The State of Nonprofit Donor Retention (And What To Do About It)
MARCH 5, 2019
As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains. Unfortunately, across the nonprofit sector, donor retention rates are low and getting worse. According to the 2 018 Fundraising Effectiveness Survey Report , the average donor retention rate was 45.5% What should nonprofits do to rise above the retention slump? Track your retention rates.