Bloomerang

DECEMBER 13, 2022

Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Long-term retention (5+ years) is now 10% or less. “ Donor Negative ACTIONS. People give.

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Retention Donor Gift Nonprofit 109

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money.

Mail 79

Mail Data Marketing Files 79

Allegiance Group

FEBRUARY 14, 2023

The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% Additionally, retention rates for first-time donors declined from 25.3%

Mail 52

Mail Donor Strategy Files 52

Allegiance Group

OCTOBER 3, 2022

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

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Retention Donor Rate Mail 52

NonProfit PRO

OCTOBER 21, 2021

As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization. Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring.

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Group Campaign Retention Mail 184

Qgiv

AUGUST 26, 2021

Whether developing fundraising strategies, creating donor retention programs, launching humanitarian outreaches on the other side of the world, or implementing marketing and assimilation strategies to grow a local church, Darrell’s passion is to help clients achieve their goals and fulfill their mission. . What Is Donor Retention Rate?

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Retention Rate Donor Mail 59

Qgiv

NOVEMBER 2, 2023

Fundraisers like you have a lot of work to do to make the world a better place, so any time you can save on administrative tasks is incredibly valuable. Fundraising automation saves your nonprofit valuable time and resources by streamlining time-consuming tasks, so you can devote more to time advancing your mission and raising more money.

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Work Fundraising Mail Integration 122

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Part of this is due to the seasonal nature of giving, and part of this is due to the fact that fundraising tends to be cyclical.

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Donation Retention Gift Philanthropy 351

Nonprofit Tech for Good

JUNE 23, 2020

Related Webinar: Online Fundraising Best Practices for Nonprofits. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation. 1) Implement Donation Page Best Practices.

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Practice Online Fundraising Nonprofit 341

NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. With concrete retention strategies, you can make the most of increases in new donors. Here are the essentials to keep in mind when building or updating your nonprofit’s donor retention strategy.

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Retention Donor Online Rate 75

Candid

AUGUST 18, 2021

If efficiency, technology, and smarter fundraising have been on your nonprofit’s radar, you’ve almost certainly encountered artificial intelligence (AI). . AI can completely change how nonprofits engage donors and prepare for fundraising appeals. Reduced overhead costs of broad fundraising outreach. How AI for Nonprofits Works.

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Course Fundraising Analysis Mail 130

NonProfit Hub

JUNE 12, 2020

There are many considerations to go over, including what types of campaigns to employ, what fundraising strategies to exercise during these campaigns, and what your revenue goals are. . Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Call your new donors. .

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Retention Practice Donor Time 82

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Digital Donor 52

EveryAction

SEPTEMBER 2, 2022

It’s never too early to start planning for your nonprofit’s GivingTuesday and year-end fundraising efforts. In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. The click-through rate for mobile fundraising messages was 6.3 Fundraising.

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Mobile Digital Fundraising Advocacy 130

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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Mail Integration Digital Strategy 52

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Donor Strategy Retention Help 104

NetWits

MAY 22, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Instead, many nonprofits simply drop donor names into boilerplate letters and direct mail pieces. Download Now!

Technique 201

Technique Retention Donor Online 201

Pamela Grow

OCTOBER 4, 2023

Have you ever cringed in embarrassment after writing a fundraising appeal letter that fell flat? With this step-by-step guide and the accompanying resources, you are well-equipped to craft an exceptional fundraising letter. Happy fundraising! We’ve all been there. Additional Resources: Need more?

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Template Results Fundraising Storytelling 52

Pamela Grow

APRIL 10, 2024

Leading international fundraising copywriter, Lisa Sargent, calls print donor newsletters your “retention engines.” She writes, “Latest win is that we sent Bethany’s first issue of our brand new Bethany Beacon donor newsletter and in fewer than 7 days from when it dropped in the mail donations started rolling in!

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Stream Create Newsletter Retention 59

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

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Action Report Practice Fundraising 75

Candid

NOVEMBER 30, 2022

Use GivingTuesday as the kickoff to your year-end fundraising campaign. So, consider creating a communications calendar from GivingTuesday through December 31 st and using email, snail mail, social media, telephone calls, and even SMS messages to connect with donors and remind them to give. Looking for more donor retention strategies?

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Tips Giving Fundraising Profile 119

Pamela Grow

SEPTEMBER 14, 2023

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

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Game Fundraising Storytelling Press 59

CauseVox

NOVEMBER 19, 2021

If you’re wondering how you should adapt your fundraising strategy to the new landscape, then look no further. Our Year-End Fundraising Resource Package has everything you need to craft a winning year-end campaign that is optimized for online fundraising. Download Our Free 2021 Year-End Fundraising Calendar.

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Resource Fundraising Template Mail 88

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

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Strategy Develop Fundraising Nonprofit 104

Robert Weiner

JANUARY 15, 2015

The original question: My organization is working on a data retention policy and wondering if others have insights to share. Not wanting mail? I suggest managing them by implementing some way to exclude them from mailings, etc. Advancement Services Best Practices Donor Databases Fundraising Prospect Research' Not giving?

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Retention Discussion Data Donor 100

Get Fully Funded

JANUARY 18, 2023

The pandemic presented unique challenges for fundraisers everywhere, but this difficult time has also led schools and other organizations to come up with more creative fundraising ideas than ever before. Get specific fundraising asks. Take advantage of the increased flexibility of online fundraising tools.

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Lesson Learning Tips Fundraising 98

Bloomerang

MAY 3, 2021

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix.

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Action Donor Tips Fundraising 128

Candid

FEBRUARY 28, 2023

You worked hard to meet last year’s fundraising goals, and now you’re able to look ahead at a new year filled with new possibilities. To help start your year off strong, consider prioritizing these five fundraising ideas today. Mailing thank-you, birthday, or holiday cards, signed by your staff or volunteers.

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Ideas Fundraising Linkedin Grant 105

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. One of the biggest problems nonprofits face is improving their low donor retention rate. For example, retention rates tend to be higher for mid-level and major donors.

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Analytics Strategy Fundraising Benchmark 122

Pamela Grow

OCTOBER 22, 2023

Building strong relationships with donors is the backbone of successful fundraising. When it comes to fundraising, understanding your donors’ motivations is key. Initiate conversations via mail, phone, or email, and listen attentively. Remember, fundraising isn’t about asking rich people for money.

Donor 52

Donor Fundraising Relationship Survey 52

NetWits

AUGUST 8, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Taking a strictly intuitive position on online giving can actually be harmful to nonprofits overall fundraising efforts. Download Now!

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Offline Donor Online Fundraising 219

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Creativity matters only if it sells.

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Lesson Fundraising Digital Test 59

Bloomerang

JANUARY 3, 2022

You survived the end-of-year fundraising season ! . After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . So, ask yourself : What was your original fundraising goal? Key Messages .

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Evaluation Metrics Campaign Fundraising 111

Pamela Grow

JANUARY 11, 2024

We faced a global pandemic, resulting in oftentimes disastrous fundraising. Organizations relying on event-driven fundraising suffered. And one of the biggest event-driven fundraising models shuttered their doors. Then, once nonprofits recovered their wits and resumed asking, fundraising initially rebounded big time.

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Trend Storytelling Paypal Mail 59

CauseVox

NOVEMBER 23, 2021

What Is A Fundraising Appeal? A year-end fundraising appeal is the persuasive content a nonprofit organization uses to ask for financial support for at the end of the year (aka during the height of the giving season). 3 Benefits Of A Great Fundraising Appeal. Great Fundraising Appeals Increase Peer-to-Peer Fundraising.

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Fundraising Articulate Audience Story 78

Nonprofit Tech for Good

OCTOBER 22, 2020

Cabral, MA, CFRE, MFIA , founder of Development Consulting Services , which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. Gone are the days of list acquisitions and swapping of mailing lists.

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Social Media Donor Media Social 353

Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Why is fundraising important for nonprofits? Leverage Nonprofit Fundraising Best Practices.

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Campaign Effective Fundraising Nonprofit 98