Retention is the New Acquisition

Connection Cafe

Lack of stewardship has a price, and nothing proves that more than the AFP Fundraising Effectiveness Survey. Yet, according to Adrian Sargeant and Elaine Jay, a 10% increase in donor retention can enhance the lifetime value of your donor base by up to 200%. .

3 Keys to Lasting Participant Retention in P2P Fundraising 

Connection Cafe

If you’ve been in peer-to-peer fundraising for any length of time, you don’t need a study to tell you how valuable repeat participants are to your event and your organization. This year’s Blackbaud Peer-to-Peer Fundraising Study shows retention rates declining for Walks and 5Ks.

6 Tactics for Increasing Donor Retention

Connection Cafe

According to the most recent Fundraising Effectiveness Report , nonprofits claimed a 45.5% donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. Do You Know Your Donor Retention Rate?

Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

I’m a passionate philanthropist, fundraising nerd and former member of the Stock Market Club at Argyle Middle School. I’m Katherine and I’m a small shop fundraiser. As you know, working in fundraising isn’t easy or glamorous. Want to improve your donor retention rates?

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As a whole, the value of an e-mail address is $12.30, down 7% from last year’s $13.36.

Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

Connection Cafe

As we all know, the key with improving donor retention rates is to get that important second gift as soon as possible, preferably within the first 3 months. 4 Ways to Improve Donor Retention Rates with Monthly Giving.

3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. With that in mind I give you three long time fundraising experts - Rachel Muir, Shanon Doolittle and Pamela Grow.

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4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. And thus, the job of fundraising gets harder and harder.

Ethical Acts that Increase Donor Retention

Connection Cafe

For many fundraising professionals, the “ people give to people, not organizations ” concept is the foundation of their careers. Creating an impactful mission to strengthen the community isn’t the only influential piece of a fundraising plan. Ethical Fundraising.

Discussion of Donor Data Retention

Robert Weiner

The original question: My organization is working on a data retention policy and wondering if others have insights to share. The only potential issue here is then you need to consider an additional record as part of the retention schedule, though if this were also 7 years, you would conceivably be able to access records of people who had been inactive for up to 14 years. Not wanting mail? I suggest managing them by implementing some way to exclude them from mailings, etc.

The 7 Keys to a Donor Retention Strategy Full of Thanks

Connection Cafe

Fundraiser. If you want to build a transformational business model that moves your organization steadily forward (not two steps forward; three steps back), then you simply must put more resources into your donor retention strategy – more specifically, your gratitude program.

Revenue, Retention and Reactivation: Findings from the 2011 Index of Higher Education Fundraising Report

NetWits

Download The 2011 Index of Higher Education Fundraising Performance Report to learn more about the 6% revenue growth and other key performance indicators of annual funds at more than 100 public and private institutions. 2011 Index of Higher Education Fundraising Performance.

Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. 2011 Multichannel Fundraising Report. Online Fundraising

Admitting the Problem: Your Donor Retention Needs Work

NonProfit Hub

The biggest issue with donor retention is that most people don’t even realize it’s an issue. Hartsook professor of fundraising at Indiana University. Sargeant has conducted various academic studies on fundraising. Featured Fundraising

Using Social Science to Strengthen Your Fundraising

NonProfit Hub

At its core, fundraising is a persuasive craft. While fundraising communications are often counterintuitive to people outside of the field, the reality is that it most of its best practices are grounded in time-tested techniques and principles of classical rhetoric ?defined

List-Pulling Worksheet: Download for Your Next Mailing

NonProfit Hub

Your manager called—she wants a list from you for the next big fundraising campaign. The post List-Pulling Worksheet: Download for Your Next Mailing appeared first on Nonprofit Hub. Donor Retention Featured

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The Great Mysteries of Donor Retention

Frogloop

All nonprofits struggle with donor retention. We''re reaching the fundraising season where asks are being tailored and success stories are being drafted. Make sure that you email your donors, but also mail them letters, especially if they are responsive to mail.

The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. They feel they’ve found the secret fundraising sauce.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising isn’t a fad. As a matter of fact, online fundraising accounted for seven-percent of total fundraising in 2016. Online fundraising has also proven to be an extremely effective donors acquisition vehicle.

Strategies to Increase Nonprofit Donor Retention Rates

Frogloop

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. Guess what the nonprofit donor retention rate is?

How to Bring Integrated Marketing to Life for Your Nonprofit

Connection Cafe

Fundraising Retention direct mail eMail marketing fundraising hjcmedia integrated marketing relationship management team fundraising telemarketingWhile many nonprofits are getting the why of integrated marketing, they are struggling with the how.

If Our Donors Aren’t Listening, Are We Really Communicating?

Connection Cafe

Similarly, estimates of donor retention—that range from horrible to abysmal—have made me wonder, “ If a direct response message lands in a person’s mailbox/inbox and they don’t pay attention, are we really communicating? ”. The retention rate of donors who gave two years in a row is 65%.

Your Fundraising Decision Making Yardstick: Recruit-Retain-Reactivate

Connection Cafe

As a fundraiser, it’s easy to be envious of the colleague from another organization who gets to be “Fun Fundraiser,” dabbling in—or spending all day perfecting—the innovative side of fundraising. But I can’t forget the bottom line: I am a fundraiser, and I must raise funds.

Nonprofit Marketing Plan Must-Haves: Integration and Automation

Connection Cafe

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. No matter what fundraising programs you currently have in place, if you’re not focusing all of them through the lens of a multi-channel effort you’re missing the boat big time.

My Favorite 2012 Marketing Campaign

Connection Cafe

Retention Service Delivery direct mail end of year fundraising marketingIn this year of social, mobile, virtual reality overload, my favorite marketing campaign is the most traditional of them all.

Improve Fundraising Results by Knowing Your Donors’ Birthdays [Study + INFOGRAPHIC]

Connection Cafe

Do my donors like when I reach out to them via direct mail, email, social media, or other forms of communications? If so, how should my fundraising strategy adapt? Answering the above questions about your donor base and others that come up as you dig in can have a tremendous impact on your fundraising performance. Improving fundraising performance. Make sure to give it read and think about how you’re approaching fundraising.

[New Report] 3 Key Findings for University Fundraising

Connection Cafe

Blackbaud recently released its fifth annual Charitable Giving Report, and it offers major lessons for institutions of higher education looking to increase fundraising capacity over the coming years. Online Fundraising is Creating Big Opportunities for Schools.

5 Ideas for University Fundraising Campaigns at Year-End

Connection Cafe

5 Ideas for University Fundraising Campaigns at Year-End. Here’s what you can do to help your end-of-year email stand out: Analyze your top performing emails –what were your best performing e-mails of 2017, which were your poorest performing emails?

npNEXT 2013 – Penelope Burk

Connection Cafe

This past September 30th, Blackbaud hosted over 30 senior fundraising leaders from the largest charities in the US and 10 expert presenters for npNEXT. Penelope Burk is one of the foremost authorities on fundraising and among the best-known educators in her field.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising isn’t a fad. As a matter of fact, online fundraising accounts for seven-percent of total fundraising and has seen double-digit growth over the past four years. Online fundraising has also proven to be an extremely effective donors acquisition vehicle.

5 Fundraising Resolutions for 2016

Connection Cafe

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. Even small changes in donor retention practices can make a significant difference.

Multichannel Givers: The Key to Online Fundraising Success

NetWits

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. i.e. Direct Mail. 2011 Multichannel Fundraising Report.

Fundraising data analytics – mining the gold in your own backyard

3rd Sector Labs

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. ” What is fundraising data analytics? Why is fundraising data analytics important? Fundraising data analytics is VERY important.

A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. For me, I needed data to help focus on four things: Data to measure and monitor the performance of the individual giving fundraising program. Nonprofit Fundraising

3 Things You Should Know About Fundraising in Canada

Connection Cafe

Knowing Canadian giving habits is key to successful fundraising in Canada. Peer-to-peer fundraising in Canada is big. Face-to-face and door-to-door fundraising in Canada is huge. Door-to-door fundraising is also very common. Canadians are known for many things.

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With #IceBucketChallenge in the Rear View, Where Does Fundraising Go from Here?

Connection Cafe

It was faster and greater than any such social fundraising campaign in the number of donors, from all walks of life—from President Bush, Bill Gates, media personalities and CEOs to teachers, students and more. This means lower program and fundraising costs.

50 Fascinating Nonprofit Statistics

Connection Cafe

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Show The Love: Thoughtful Engagement to Retain Donors [eBook]

Connection Cafe

What happens when 14 nonprofit experts come together to share tried-and-true donor retention strategies, tips and ideas? You end up with an extremely useful resource for any nonprofit professional looking to improve donor retention rates. By Pamela Grow : No BS nonprofit fundraising.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1.

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Technology, data and fundraising: is it getting too complicated?

3rd Sector Labs

We have been asking nonprofits a very important fundraising question, and getting some surprising results. The question: Is it easier or more complicated to execute a fundraising campaign today than it was 5 or 10 years ago? Sending out mail or email to bad addresses?

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Shaping your Fundraising Strategies with the 2018 donorCentrics®Alumni Giving Report

Connection Cafe

Watch the donorCentrics® 2018 Annual Report on Higher Education Alumni Giving featuring Shaun Keister, PhD, vice chancellor of the University of California-Davis, for the online presentation of the Index of Higher Education Fundraising Performance. .

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Mid-Year Appeals: Boost Fundraising in the Second Biggest Giving Month of the Year!

Connection Cafe

In addition to face-to-face connections, appeals can be sent via email, promoted on social media, introduced by phone and mailed directly to donors. . Direct mail appeals should include a return envelope. June is upon us, and it’s time to create your mid-year appeal!

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The Three Major Components of a Successful Annual Giving Campaign

Connection Cafe

Your annual giving campaign is comprised of strategic development opportunities, helping you meet and exceed your fundraising goals each year. Consider these three opportunities to help you meet your goal, maximize exposure, and generate success: fundraising appeals , events, and stewardship.

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