Get Fully Funded
NOVEMBER 2, 2021
It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . Your fundraising landing page is a perfect opportunity to make a strong connection with your donor. But as important as fundraising landing pages are, they are often dull and transactional. Blah, blah, blah.”.
Nonprofit Tech for Good
APRIL 12, 2019
By Maryanne Dersch , a speaker, coach, and creator of the Superstar Fundraising Academy. When the college admissions scandal broke, College Bound, an organization that helps low-income students secure college scholarships, they leveraged their expertise on admissions to share their story and build their online reach.
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Bloomerang
OCTOBER 4, 2021
The fundamentals of a fundraising appeal. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. This isn’t compelling as a fundraising appeal. The only timely element is a mention of students coming back to campus. This is the specific donor you’re appealing to.
Pamela Grow
JUNE 28, 2023
When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. But what about reach? billion by 2025. It depends.
Get Fully Funded
FEBRUARY 9, 2021
A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Don’t lead with a photo from your latest fundraiser. The video should not be about your organization’s history or recent fundraising event.
Connection Cafe
NOVEMBER 6, 2018
Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. Sending direct marketing pieces or starting your phone calls too early will draw attention away from your other fundraising activities. The same can be said for goal setting.
Get Fully Funded
DECEMBER 4, 2022
There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Draft your pitch as an email with the subject as the headline you would like to see. Start with a headline that summarizes your news. And it should be part of your annual fundraising plan.
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