Fundraising Headline Statistics Test 
Nonprofit Tech for Good
MARCH 17, 2020
One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. . Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them.
Whole Whale
SEPTEMBER 8, 2023
What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”
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NetWits
JANUARY 3, 2011
Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?
Pamela Grow
JUNE 28, 2023
When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Test your subject lines. But what about reach?
Pamela Grow
DECEMBER 14, 2023
Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. Connect data and statistics to real impact. The real-world impact of this statistic may be that the lake reopened to the public, allowing community members to host birthday parties and other gatherings.
Care2
JANUARY 15, 2009
57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.
Nonprofit Tech for Good
JANUARY 10, 2022
Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Google Grants can be a great fundraising option for almost all nonprofits. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads.
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