Metrics for Virtual Worlds: Can you measure engagement?
Beth's Blog: How Nonprofits Can Use Social Media
JULY 5, 2007
Flickr photo from Carmello. The island is sponsored by Dutch bankers ABN Amro and the Free University of Amsterdam (VUA) and was build by students of the VUA. Researchers are keen to develop measurements to unpack quantitatively how avatars experience different virtual environments and consume media they are presented with.
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