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#GivingTuesday Fundraising Bootcamp

Greater Giving

Hint: Make your mission tangible and specify how each donation will impact the cause, e.g. “$20 can feed two families this holiday season.”. Email Marketing. Many organizations will send out emails a day (or a few days) before to remind supporters that Giving Tuesday is coming up, and then another email or two on the big day.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Email marketing analytics: help us track open rate, click-through, and donation conversions. So, start by picking a few meaningful data points for your organization, let’s say: social media and email marketing analytics. Website analytics: help us track donation page interactions and web traffic. Add a little incentive!

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

Yes, you have to think about what you’re doing when you send out emails, letters, and texts. Do they get a follow-up email (either automated or manually sent)? Step #2 – The Thank You Email After the donor sees a truly grateful message on their screen, what happens next? It’s critical to donor experience!

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. Hint: I typically recommend posting 3-4x per week per channel as a starting point. If you landed on your organizations Instagram feed, would you be able to quickly tell what the mission is based on the videos/images posted in the grid?

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5 Technology Tips for Increasing Matching Gift Revenue

DNL OmniMedia

For example, let’s say your fundraising team is looking to increase your matching gift efforts and collect more corporate donations for your cause ( hint: you should be !). By spoon-feeding donors all the details they’ll need, you can significantly streamline the process and drive more match revenue for your cause.

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Tech-Fueled Tips to Improve The Online Donor Journey

DNL OmniMedia

You don’t want social media feeds or a text message to take their attention away from their goal of giving. . Emails : Short, personalized email newsletters can be a great way to catch your supporters’ attention and give them opportunities to donate. Hint: Need more help? This is where the rubber meets the road!

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Social Media for Stewardship

Connection Cafe

Let's say that you send out an email ask this holiday or for end of year. You may be planning an email to go out as a follow up and thank you message. Or, "Thanks to you, we were able to feed x number of people this Thanksgiving". The holidays are a fantastic time to thank all of your supporters. Do you have photos?