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How To: Write Fundraising Auction Item Descriptions

Greater Giving

Use bullet points to highlight the important features of each item, including the following information: Item name or title Item number Item donor information Item description Value Important details (number of tickets, location of restaurant, etc.) Since the focus of the description should be on the items, you should include photos.

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How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

Every nonprofit website visitor is a potential donor. And we all want more donors, right? Something in the photos and the language on the page pulled me in and made me care. Don’t lead with a photo from your latest fundraiser. Use the best photo you can to illustrate your story, while protecting everyone’s privacy.

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Romancing Your Donors: Showing the Love to Donors of all Levels

NonProfit Hub

One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. Romancing your donors should be a top priority! Tactics: Encourage a first-time donor to follow your social media.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. Launched on May 5, 2003, LinkedIn is a social network for professionals.

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5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

The Science Behind Engaging your Supporters

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. Email subscriber ask language. For nonprofits, an effective call to action is paramount.

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6 Key Tips to Optimize Your Nonprofit Donation Page

Classy

Focusing on just one element can detract from your overall user experience and leave donors feeling unmotivated to give. To ensure that your nonprofit donation page is appealing, compelling, and optimized for conversion, here are six best practices that our Classy team recommends to elevate your donation form and engage more donors.

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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

2017 is a great time to re-envision and reboot your efforts to keep in touch via email with your constituents, volunteers, and donors. They might be people who attended an event, downloaded a PDF from your website, donated a one-time gift, or signed up as monthly donors. Write less lengthy copy and better headlines.

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