Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

o is Transparency - and the best example of that is what the Indianapolis Art Museum has done with its pubic metrics on its web site. Here's some artists personal blogs that support their gallery sites where they sell their work -- A Planet Named Janet , Self VS Self , PaMdora's Box and Jen Lemen. Another theme of web2.o Artist Blogs.

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Arts Social Media Examples Artist 74

Care2

JULY 14, 2008

Were currently the sixth largest website in the country - every minute, 13 hours of video are uploaded to the site. YouTube provides content and a community, so it straddles the line between a media outlet and a social networking site and gives nonprofits the best of both worlds. There are lots of measurements, but theyre all relative.

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YouTube Video Social Media Advocacy 34

Care2

MARCH 27, 2009

Measure your reach not the “get”: With the huge opportunity social media offers to access new audiences in creative ways, it also presents a major “ownership” hurdle that is forcing nonprofits to shift the way they think about traditional acquisition. March 30, 2009 | rabia Copyright © 2008, Care2.com

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Care2

JULY 26, 2007

You can use this tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like Facebook or MySpace. So Im really curious about how many folks in this field are measured on goals other than raising money. Need some metrics guidelines?

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Social Network ROI Social Media Network 74

Care2

AUGUST 16, 2008

Were currently the sixth largest website in the country - every minute, 13 hours of video are uploaded to the site. YouTube provides content and a community, so it straddles the line between a media outlet and a social networking site and gives nonprofits the best of both worlds. There are lots of measurements, but theyre all relative.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

MAY 15, 2009

Educate, inform and move people emotionally - inspire action Influence decision-makers; impact public policy To get started and to review more case studies, visit: [link] Questions & Answers: What do you think about the idea of organizations only using social media tools as an online presence instead of a traditional website?

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Social Media Tools Online Advocacy 34

See3

MARCH 12, 2008

For Good, Measure This article is about how foundations have found Jesus in metrics. Michael Hoffman ’s site is fantastic! I thought I’d share the latest post on the site which grabbed my attention: Why do people give charity? [.] What follows is an edited transcript of the conversation.&#

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Charity People Giving New York 40

Care2

FEBRUARY 3, 2008

You can use this tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like Facebook or MySpace. So Im really curious about how many folks in this field are measured on goals other than raising money. Need some metrics guidelines?

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ROI Social Network Social Media Advocacy 53

Care2

FEBRUARY 7, 2009

conference, many people asked: “How do you measure the return on investment (ROI) for social networking campaigns.” ” Justin Perkins of Care2 created a great calculator to help nonprofits estimate the cost and ROI for recruitment and fundraising efforts on social networking sites such as Facebook or MySpace.

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Social Media Web Advocacy Media 31

Care2

NOVEMBER 15, 2007

Despite the more recent shift of attention to Facebook in the past six months by the nonprofit community, there are still remnants of a goldrush by nonprofits over the last year to build a presence on the uber-popular site. But was there ever any gold? And is there any left? And is it even worth it ?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2013

The session will focus on exploring how nonprofits are expanding their efforts to influence public policy through social channels and understanding the legal issues and how to evaluate the work. (I’ll The “ Influencing Public Policy in A Digital Age ” is their comprehensive guide. Being proactive is also important.

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Social Media Media Social Policy 115

Care2

JULY 10, 2008

The best measure a lot (but not too much). frogloop: What metrics are the most critical to measure and track when conducting an online fundraising strategy? Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Many of their campaigns dont work, but a few of them do really well!

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Social Media Trend Advocacy Online 34

Care2

MAY 29, 2009

I find nothing more frustrating that to donate on a nonprofits web site. Giving on social media sites. Giving on social media sites. The future that my firm is building seeks to integrate search, online ads, email, mail and phone into a highly measurable , targeted, and fluid program that takes the best from each medium.

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Mail Social Media Online Advocacy 34

Care2

NOVEMBER 8, 2007

Despite the more recent shift of attention to Facebook in the past six months by the nonprofit community, there are still remnants of a goldrush by nonprofits over the last year to build a presence on the uber-popular site. But was there ever any gold? And is there any left? And is it even worth it ?

Social Media 28

Social Media Place Myspace Advocacy 28

ASU Lodestar Center

MAY 4, 2011

The other is that Ken joins with other watchdogs and philanthropic leaders in a call to move beyond financial ratios and search for new and better methods of measuring donation-worthiness. But we could see that Charity Navigator IS now trying to measure more than just management and fundraising costs. Accountability and transparency.

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Teach Ratio Student Classes 90

Care2

JULY 2, 2009

Do you want to track how many people are signing your petitions after visiting your site? However, it’s important to note that none of them are 100% at measuring results. KnewEm ( [link] - a quick place to see if your brand name is registered on hundreds of social media sites. Lets dig in. pretty cool. All rights reserved.

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Social Media Track Media Tools 70

Care2

MAY 27, 2009

The trouble with social media thus far has been that it’s been difficult for practitioners to measure its efficacy. The metrics for measuring ROI can be extremely varied. an awareness study (before and after) what percentage of refers are coming from various sites. All Care2 terms of service and privacy policies apply.

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Social Media ROI Media Social 59

Care2

OCTOBER 22, 2008

In tough economic times - and with a potentially bad holiday donation season fast approaching - tracking the success of your site in converting every lead possible will be more important than ever. It providesgreat detail about traffic, traffic sources, and conversions, providingnonprofits with a concrete means of measuring ROI.

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Analytics Google Track Social Media 38

Care2

FEBRUARY 3, 2009

January 29, 2009 | Kate Talbot I am not so into measuring metrics. I prefer engagements that one can measure in dollars. For example, online shopping sites that pay cash back can generate 10s of 1000s of dollars if large memberships use them regularly. Sincerely Victor February 8, 2009 | victorseo Copyright © 2008, Care2.com

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Social Media Online Fundraising Advocacy 34

Care2

MAY 4, 2009

Facebook As the fifth-most trafficked site in the United States, Facebook is a great social network for nonprofits to build a community and brand their campaigns. Id also like to add the importance of being Googleable - having a Web site with fresh content that users (and, therefore, search engines) like.

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Social Media Online Communication Media 76