Beth Kanter

JANUARY 24, 2013

The session will focus on exploring how nonprofits are expanding their efforts to influence public policy through social channels and understanding the legal issues and how to evaluate the work. (I’ll I’ll be talking about the latter as it relates to some of the ideas in my new book, “ Measuring the Networked Nonprofit ,” co-authored with KD Paine.). The “ Influencing Public Policy in A Digital Age ” is their comprehensive guide.

Social Media 51

Social Media Law Headline Guidelines 51

Care2

FEBRUARY 3, 2009

January 29, 2009 | Kate Talbot I am not so into measuring metrics. I prefer engagements that one can measure in dollars. Sincerely Victor February 8, 2009 | victorseo Copyright © 2008, Care2.com , Inc. All Care2 terms of service and privacy policies apply

Ning 32

Ning Skype ROI Widget 32

Beneblog: Technology Meets Society

NOVEMBER 15, 2009

The digital measures designed to defeat piracy usually end up equating accessibility with piracy. Accessibility of digital media has been repeatedly and systematically denied because of digital measures to “protect” content. Provisions designed to handle copyrighted materials could conflict with fundamental exceptions in copyright law like fair use of copyrighted works and the Chafee Amendment.

Accessibility 100

Accessibility Technology Adobe Copyright 100

GroundWire

JULY 24, 2008

company mobile tools blog forums support terms of service privacy policy copyright policy about our adsJoin Now! Whats New? Learn more Help Sign In delicious Home Bookmarks Popular Recent Look up a URL People Go to a User Tags Explore ONE/Northwests Bookmarks Bookmarks | Network | Tags | Subscriptions Site: [link] Email: info@onenw.org See more bookmarks in Popular or Recent.

Delicious 36

Delicious Bookmarking Howto Yahoo 36

Allegiance Group

NOVEMBER 21, 2007

Posted Wednesday, November 21st, 2007 at 6:31 pm by John Brian (91 posts) The White House is famous for hiding unpopular policy announcements on Fridays when no one is paying attention. There have already been articles in the Times and CNet about these measures, and there will probably be more strong words exchanged after the holidays.

Group 41

Group Facebook Feeds Attention 41

Care2

MARCH 25, 2008

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. A second challenge is that organizations vary greatly in how they measure this value. In some respects assessing the value of an online supporter by measuring donations is the easiest, or at least most easily quantified, approach. FAQs Q: How is drop-off measured? All Care2 terms of service and privacy policies apply

Benchmark 38

Benchmark Convio Adwords ROI 38

gokubi.com

JUNE 5, 2008

It’s a policy and strategy of connecting different staff within an organization so as to coordinate their efforts in creating an overall valuable relationship for the constituent. In mission-based work, the “value&# of that relationship is not measured in dollars, but rather in total impact that constituent has on the mission.

Oregon 40

Oregon NPO Aggregator Org 40

Beneblog: Technology Meets Society

JUNE 8, 2010

A Policy Update from an engineer, Jim Fruchterman of Benetech June 8, 2010 The international copyright negotiations in Geneva around a proposed Treaty for the Visually Impaired (“TVI”) have been steadily heating up. I’m measuring this entire effort by how it much it does to change this sorry state of affairs, in both the short and long term. It has a statement encouraging national copyright exceptions for people with print disabilities as a Good Thing™.

Accessibility 122

Accessibility Global Technology Law 122

Care2

JULY 13, 2011

What will you be measuring? Respect copyright laws by quoting and linking to the full text and only use images that you have permission to use (i.e. What policies and expectations have helped put your bloggers at ease? Your organization is starting a blog and you have all your ducks in a row.

Guidelines 55

Guidelines Blogger Attitude Lesson 55

See3

JANUARY 17, 2008

To measure this space by the job openings we can see some traction here. Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

FAQ 40

FAQ Video Newsletter Contest 40

ASU Lodestar Center

MAY 4, 2011

The other is that Ken joins with other watchdogs and philanthropic leaders in a call to move beyond financial ratios and search for new and better methods of measuring donation-worthiness. The idea here is that another dimension of donation-worthiness is whether a nonprofit communicates essential aspects of its people, programs, and policies to its stakeholders. But we could see that Charity Navigator IS now trying to measure more than just management and fundraising costs.

Teach 72

Teach Ratio Charity Indiana 72

Allegiance Group

JUNE 13, 2008

In paying for advertising, it is more important to measure how many unique people watched a video, or how many times these people watched the video all the way through. which “discusses the findings of an experiment to test which actions result in a ’view‘ as measured on 14 online video websites. This interesting blog offers the Video Market Share measured in April for the top 20 Video Hosting sites. privacy policy | sitemap copyright 2009, beaconfire consulting

Statistics 43

Statistics Video Group Online 43

Care2

APRIL 15, 2008

April 15, 2008 | Jordan V Copyright © 2008, Care2.com , Inc. All Care2 terms of service and privacy policies apply frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Adwords 28

Adwords Jordan Case Study ROI 28

Care2

MARCH 28, 2008

April 15, 2008 | Jordan V Copyright © 2008, Care2.com , Inc. All Care2 terms of service and privacy policies apply frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Convio 28

Convio Benchmark Adwords Jordan 28

Wild Apricot

JUNE 27, 2008

The evaluation tools and techniques you choose will depend in large part on the message, the method of delivery, and the outcome that you want to measure. Consider the different ways you might measure the success of a specific process (e.g. What changes in knowledge, or attitudes, or skills are you looking for, and how might they be measured? Copyright © 2008. Terms of Use Privacy Policy Billing and Refund policy. SEARCH.

Marketing 60

Marketing Knowledge Technology Effective 60

Care2

JANUARY 6, 2009

Now in part 2, we will cover how to establish which key performance indicators (KPIs) youll be using to measure success. It has to do with marketing measurement and accountability. What I find interesting is that for the most part non profits, as well as their for profit counterparts, do not have problems measuring or getting data, it is knowing what data to collect and then what to do with it. January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com , Inc.

Analytics 45

Analytics Ratio Case Study ROI 45

Allegiance Group

JUNE 30, 2008

Worse, the usefulness is seriously limited by the way open rates are measured. I wouldn’t rely on it as a measure of how many people actually read your email. It provides a rough measure of the effectiveness of your subject lines. But, given the caveats above, it is an approximate measure only. There is no single, magical measure of email success. However, some measures are more useful than others.

Rate 40

Rate Open Group Adwords 40

Care2

JULY 2, 2009

However, it’s important to note that none of them are 100% at measuring results. January 27, 2010 | Denver SEO Copyright © 2008, Care2.com , Inc. All Care2 terms of service and privacy policies apply frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Track 56

Track Social Media Tools Stumbleupon 56

Care2

MAY 27, 2009

The trouble with social media thus far has been that it’s been difficult for practitioners to measure its efficacy. We decided to organize our session, organized by Monique, by doing a little 101 on social media (what it is), ROI (how do you define it, different metrics used to measure it) and the challenges those organizations of all stripes face. The metrics for measuring ROI can be extremely varied. All Care2 terms of service and privacy policies apply

ROI 48

ROI Social Media Case Study Metrics 48

Care2

JUNE 4, 2009

Does your organization have a firm grasp of social media, the tactics for leveraging its potential, and a plan to measure the success of each tactic? Bob Winstead Founder, Generous Community June 4, 2009 | Bob Winstead Copyright © 2008, Care2.com , Inc. All Care2 terms of service and privacy policies apply

Social Media 28

Social Media Case Study ROI Benchmark 28

Allegiance Group

MARCH 21, 2008

Maybe a part of that is the media’s obsession with sound byte politics (speaking of which, the Facebook Politics app which I previously panned for its ABC content is reaffirming my criticims by asking users what they thought of the Rezko thing with no mention of any of the candidates recent policy statements). In addition, YouTube is a difficult medium to measure effectiveness in. Beaconfire Survey: QA Tips privacy policy | sitemap copyright 2009, beaconfire consulting

Group 41

Group Iowa New Hampshire Video 41

Care2

APRIL 16, 2008

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. A second challenge is that organizations vary greatly in how they measure this value. In some respects assessing the value of an online supporter by measuring donations is the easiest, or at least most easily quantified, approach. FAQs Q: How is drop-off measured? All Care2 terms of service and privacy policies apply

email 38

email Adwords Measure ROI 38

See3

JULY 12, 2007

comScore, for example, says they have “ 2 million participants under continuous measurement. &# And then they extrapolate. is changing behavior, thought they needed a different way to measure. Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3.

Alexa 40

Alexa FAQ Myspace Yahoo 40

Allegiance Group

AUGUST 1, 2008

A landing page is designed to incite one particular action via a specific, measurable offer. Related Posts Blogging the Bridge Conference Lifting Responsiveness with Multivariate Testing @ Bridge Catch us at the 2008 Bridge Conference Iron Chef @Bridge: Battle Non Profit Redux Online Fundraising: More than Digital Direct Mail Truth in AdWordtizing Kawasaki’s Tips for Conference Speakers privacy policy | sitemap copyright 2009, beaconfire consulting

Group 40

Group PDF Adwords Slides 40

Care2

MAY 4, 2009

We are very strategic and develop and implement a road map of disciplines for our team or client to execute to extract the most value from these exciting tools and we measure it every step of the way to make tactical adjustments for maximum ROI. November 14, 2009 | Matt Wayne I enjoy all of the social networking insights from FrogLoop, but Im wondering about a more overarching policy. We need a policy for a multi-site organization!

Social Media 60

Social Media Profile Attention Communication 60

Allegiance Group

APRIL 7, 2008

to annoyed passengers to harsh and pointed criticism, with some Orwellian analogies thrown in for good measure — and if you need to tell TSA that you think they’re Big Brother, the blog is definitely a better forum for you than the security line at the airport. Skip to content Clients Services Portfolio About Us Contact Blog Home > Blog Recent Posts 07/16/2010: The Wisdom of the Old Spice Man 07/12/2010: Is your online campaign going to succeed?

Group 41

Group Comment Convio Advocacy 41

Care2

OCTOBER 22, 2008

It providesgreat detail about traffic, traffic sources, and conversions, providingnonprofits with a concrete means of measuring ROI. According to Googles data-sharing policy , Google only has access to your data if you allow it. May 23, 2009 | Francesco Copyright © 2008, Care2.com , Inc. All Care2 terms of service and privacy policies apply

Analytics 34

Analytics Plugin Google ROI 34

Allegiance Group

FEBRUARY 6, 2008

Google and ICANN recently took measures that, combined, will hopefully put an end to (or at least a heavy price tag on) domain name tasting. The new policy would not refund the 20-cent fee. Domain name insider trading: no longer a rumor ICANN to allow new top level domains Drop-downs and Fly-outs Iron Chef @Bridge: Battle Non Profit Redux Feedburner becomes even free-er @NTC09 – Iron Chef: Battle Non Profit privacy policy | sitemap copyright 2009, beaconfire consulting

Group 41

Group Adwords Google Survey 41

Allegiance Group

AUGUST 7, 2007

Get-out-the-vote (GOTV) Nonprofits can legally engage in get-out-the-vote activities that can have a real impact on voter turnout on Election Day because of the special relationship nonprofits have with many disengaged voters Educate voters on candidates and ballot measures While nonprofits cannot work on behalf of or against candidates, there are a number of voter education activities they can legally engage in to ensure voters are fully informed when they cast their ballots.

America 40

America Group Help Poll 40

Care2

MAY 15, 2009

Educate, inform and move people emotionally - inspire action Influence decision-makers; impact public policy To get started and to review more case studies, visit: [link] Questions & Answers: What do you think about the idea of organizations only using social media tools as an online presence instead of a traditional website? We are all after real world changes, so how do we measure our use of these tools on real world impact? Link to things that can be measured.

Case Study 32

Case Study Tools Summary Social Network 32

Allegiance Group

APRIL 2, 2008

Another spoke on the wheel of integration: Continuing to blur the lines of offline and online, text messaging allows marketers to both capture and measure the success of offline events and print advertising like never before. txt ur way 2 the wht house privacy policy | sitemap copyright 2009, beaconfire consulting

Group 41

Group Attention Offline Phone 41

Care2

MARCH 27, 2009

Measure your reach not the “get”: With the huge opportunity social media offers to access new audiences in creative ways, it also presents a major “ownership” hurdle that is forcing nonprofits to shift the way they think about traditional acquisition. March 30, 2009 | rabia Copyright © 2008, Care2.com , Inc. All Care2 terms of service and privacy policies apply

Advice 30

Advice ROI Social Media Case Study 30

See3

MARCH 12, 2008

For Good, Measure This article is about how foundations have found Jesus in metrics. Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

People 40

People Darfur New York Indiana 40

Care2

JULY 26, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. You might also consider other factors that arent measured here: Opportunity cost: what else could I have my staff or volunteers doing if they werent spending time in social networks? Dont measure it in the same way.

ROI 58

ROI Social Network Network Milwaukee 58

Care2

JULY 17, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. You might also consider other factors that arent measured here: Opportunity cost: what else could I have my staff or volunteers doing if they werent spending time in social networks? Dont measure it in the same way.

Social Network 58

Social Network ROI Campaign Network 58

Allegiance Group

MARCH 6, 2008

NetDoc.com : This mash-up shows hospitals around your zip code and their performance on major standards of care measures (Heart Attacks, Heart Failure, Pneumonia, and Surgical Infection Prevention) set out by the US Department of Health and Human Services. It is part of a larger advocacy and research project tackling gender free, inclusive bathrooms and another good example of a public policy issue being addressed using Google Maps.

Mashup 41

Mashup Group Google Hurricane 41

Care2

SEPTEMBER 10, 2007

Q: How can nonprofits define and measure success with an online video? Has research been done to measure conversion rates, and, if so, what has it concluded? Good metrics are often hard to come by, but measuring success is the only way to know if your effort and investment has paid off! There are two kinds of measures that we look at: performance and outcome. Outcome measures would include stats from your website hosting provider on click-through behavior by users.

Interview 28

Interview Hints Broadcast Video 28

Allegiance Group

MARCH 19, 2007

Has anyone been able to measure how Second Life advocacy has translated into real world actions (apart from donations)? Beaconfire’s new white paper privacy policy | sitemap copyright 2009, beaconfire consultingSkip to content Clients Services Portfolio About Us Contact Blog Home > Blog Recent Posts 07/16/2010: The Wisdom of the Old Spice Man 07/12/2010: Is your online campaign going to succeed?

Second Life 40

Second Life Group Darfur Life 40

Care2

FEBRUARY 3, 2008

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. You might also consider other factors that arent measured here: Opportunity cost: what else could I have my staff or volunteers doing if they werent spending time in social networks? Dont measure it in the same way.

ROI 44

ROI Social Network Milwaukee Benchmark 44

Care2

FEBRUARY 7, 2009

conference, many people asked: “How do you measure the return on investment (ROI) for social networking campaigns.” April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com , Inc. All Care2 terms of service and privacy policies apply

NPO 30

NPO ROI Social Media Case Study 30