Care2

MARCH 25, 2008

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. A second challenge is that organizations vary greatly in how they measure this value. FAQs Q: How is drop-off measured? All Care2 terms of service and privacy policies apply.

Advocacy 44

Advocacy Social Media email Online 44

Wild Apricot

JUNE 27, 2008

The evaluation tools and techniques you choose will depend in large part on the message, the method of delivery, and the outcome that you want to measure. Consider the different ways you might measure the success of a specific process (e.g. Copyright © 2008. Terms of Use Privacy Policy Billing and Refund policy.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Care2

JUNE 4, 2009

Does your organization have a firm grasp of social media, the tactics for leveraging its potential, and a plan to measure the success of each tactic? Bob Winstead Founder, Generous Community June 4, 2009 | Bob Winstead Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Social Media 28

Social Media Advocacy Media Social 28

See3

JULY 12, 2007

comScore, for example, says they have “ 2 million participants under continuous measurement. &# And then they extrapolate. is changing behavior, thought they needed a different way to measure. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

Site 40

Site Question Alexa Video 40

Care2

APRIL 15, 2008

April 15, 2008 | Jordan V Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Check out the full study here. 1 Comment | by Share Article in Email Marketing , Marketing Research , Nonprofit Benchmark Studies Reader Comments (1) Thanks for introducing our study here, James. All rights reserved.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Care2

MARCH 28, 2008

April 15, 2008 | Jordan V Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Check out the full study here. 1 Comment | by Share Article in Email Marketing , Marketing Research , Nonprofit Benchmark Studies Reader Comments (1) Thanks for introducing our study here, James. All rights reserved.

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

APRIL 16, 2008

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. A second challenge is that organizations vary greatly in how they measure this value. FAQs Q: How is drop-off measured? All Care2 terms of service and privacy policies apply.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 27, 2009

Measure your reach not the “get”: With the huge opportunity social media offers to access new audiences in creative ways, it also presents a major “ownership” hurdle that is forcing nonprofits to shift the way they think about traditional acquisition. March 30, 2009 | rabia Copyright © 2008, Care2.com

Social Media 31

Social Media Advice Advocacy Media 31

Care2

MAY 15, 2009

Educate, inform and move people emotionally - inspire action Influence decision-makers; impact public policy To get started and to review more case studies, visit: [link] Questions & Answers: What do you think about the idea of organizations only using social media tools as an online presence instead of a traditional website?

Social Media 34

Social Media Tools Online Advocacy 34

Care2

JULY 26, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Need some metrics guidelines? July 24, 2007 | Kira Wow - this is fantastic!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Need some metrics guidelines? July 24, 2007 | Kira Wow - this is fantastic!

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Need some metrics guidelines? July 24, 2007 | Kira Wow - this is fantastic!

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

AUGUST 16, 2008

We use a file size measurement -- video files must be under 300 MB. How can nonprofits define and measure success with an online video? Has research been done to measure conversion rates, and, if so, what has it concluded? There are lots of measurements, but theyre all relative. Which is better for nonprofits ?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

We use a file size measurement -- video files must be under 300 MB. How can nonprofits define and measure success with an online video? Has research been done to measure conversion rates, and, if so, what has it concluded? There are lots of measurements, but theyre all relative. Which is better for nonprofits ?

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

SEPTEMBER 10, 2007

Q: How can nonprofits define and measure success with an online video? Has research been done to measure conversion rates, and, if so, what has it concluded? Good metrics are often hard to come by, but measuring success is the only way to know if your effort and investment has paid off! Copyright © 2008, Care2.com

Video 28

Video Interview Social Media Online 28

Care2

FEBRUARY 7, 2009

conference, many people asked: “How do you measure the return on investment (ROI) for social networking campaigns.” April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. world is not going away anytime soon, so don’t fight it. During the Fem 2.0

Social Media 31

Social Media Advocacy Web Media 31

See3

MARCH 12, 2008

For Good, Measure This article is about how foundations have found Jesus in metrics. Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3.

Charity 40

Charity People Giving New York 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2013

The session will focus on exploring how nonprofits are expanding their efforts to influence public policy through social channels and understanding the legal issues and how to evaluate the work. (I’ll The “ Influencing Public Policy in A Digital Age ” is their comprehensive guide. Being proactive is also important.

Social Media 115

Social Media Media Social Policy 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

see for example the post about blogging policy ). Out of some 14 million prints, photographs and other visual materials at the Library of Congress, more than 3,000 photos from two of our most popular collections are being made available on our new Flickr page , to include only images for which no copyright restrictions are known to exist.

Arts 74

Arts Social Media Examples Artist 74

Care2

JULY 10, 2008

The best measure a lot (but not too much). frogloop: What metrics are the most critical to measure and track when conducting an online fundraising strategy? Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Many of their campaigns dont work, but a few of them do really well!

Social Media 34

Social Media Trend Advocacy Online 34

See3

SEPTEMBER 19, 2007

(Don’t forget, if you get calls or letters that reference an online campaign, the online campaign needs to be credited for those gifts in your database so you can accurately measure the impact of the campaign.) All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

Game 40

Game Pledge Donation Case Study 40

Care2

NOVEMBER 15, 2007

" A quick straw poll of some good profiles are the aforementioend ASPCA or, for something a lot simpler and easier to create, Drug Policy Alliance. Were no MySpace codemasters, but you can look at LiUNA , Wal-Mart Watch , and Drug Policy Alliance for some examples of how they did it. The social bookmarking sites offer this.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

" A quick straw poll of some good profiles are the aforementioend ASPCA or, for something a lot simpler and easier to create, Drug Policy Alliance. Were no MySpace codemasters, but you can look at LiUNA , Wal-Mart Watch , and Drug Policy Alliance for some examples of how they did it. The social bookmarking sites offer this.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

MAY 29, 2009

The future that my firm is building seeks to integrate search, online ads, email, mail and phone into a highly measurable , targeted, and fluid program that takes the best from each medium. Stan @SonicPrint May 14, 2010 | Sonic Print Direct Mail Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Mail 34

Mail Social Media Advocacy Online 34

ASU Lodestar Center

MAY 4, 2011

The other is that Ken joins with other watchdogs and philanthropic leaders in a call to move beyond financial ratios and search for new and better methods of measuring donation-worthiness. But we could see that Charity Navigator IS now trying to measure more than just management and fundraising costs. Accountability and transparency.

Teach 90

Teach Ratio Student Classes 90

Care2

JULY 2, 2009

However, it’s important to note that none of them are 100% at measuring results. January 27, 2010 | Denver SEO Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Each objective requires different tools to track your nonprofits social media progress and return on investment. Lets dig in.

Social Media 70

Social Media Track Media Tools 70

Care2

MAY 27, 2009

The trouble with social media thus far has been that it’s been difficult for practitioners to measure its efficacy. The metrics for measuring ROI can be extremely varied. Carol June 4, 2009 | Carol Guidi Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

Care2

FEBRUARY 3, 2009

January 29, 2009 | Kate Talbot I am not so into measuring metrics. I prefer engagements that one can measure in dollars. Sincerely Victor February 8, 2009 | victorseo Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. more feasible. All rights reserved.

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

OCTOBER 22, 2008

It providesgreat detail about traffic, traffic sources, and conversions, providingnonprofits with a concrete means of measuring ROI. According to Googles data-sharing policy , Google only has access to your data if you allow it. May 23, 2009 | Francesco Copyright © 2008, Care2.com No Big Brother worries here.

Analytics 38

Analytics Google Track Social Media 38

Care2

NOVEMBER 6, 2007

I would measure the success of the combination of my creative and targeting based on various metrics like response rate, average gift, net per thousand, etc. November 6, 2007 | Karen Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. at least for the time being. All rights reserved.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

I would measure the success of the combination of my creative and targeting based on various metrics like response rate, average gift, net per thousand, etc. November 6, 2007 | Karen Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. at least for the time being. All rights reserved.

Mail 28

Mail Social Media Online Fundraising 28

Care2

MAY 4, 2009

We are very strategic and develop and implement a road map of disciplines for our team or client to execute to extract the most value from these exciting tools and we measure it every step of the way to make tactical adjustments for maximum ROI. We need a policy for a multi-site organization! Spread the word please.

Social Media 76

Social Media Online Communication Media 76