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A Nonprofit’s Legal Counsel Is The Social Media Manager’s Best Friend!

Beth Kanter

The session will focus on exploring how nonprofits are expanding their efforts to influence public policy through social channels and understanding the legal issues and how to evaluate the work. (I’ll I’ll be talking about the latter as it relates to some of the ideas in my new book, “ Measuring the Networked Nonprofit ,” co-authored with KD Paine.). The “ Influencing Public Policy in A Digital Age ” is their comprehensive guide.

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Everything You Wanted to Know About Online Fundraising in a Bad Economy - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

January 29, 2009 | Kate Talbot I am not so into measuring metrics. I prefer engagements that one can measure in dollars. Sincerely Victor February 8, 2009 | victorseo Copyright © 2008, Care2.com , Inc. All Care2 terms of service and privacy policies apply

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Accessibility and ACTA

Beneblog: Technology Meets Society

The digital measures designed to defeat piracy usually end up equating accessibility with piracy. Accessibility of digital media has been repeatedly and systematically denied because of digital measures to “protect” content. Provisions designed to handle copyrighted materials could conflict with fundamental exceptions in copyright law like fair use of copyrighted works and the Chafee Amendment.

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onenws Bookmarks on Delicious

GroundWire

company mobile tools blog forums support terms of service privacy policy copyright policy about our adsJoin Now! Whats New? Learn more Help Sign In delicious Home Bookmarks Popular Recent Look up a URL People Go to a User Tags Explore ONE/Northwests Bookmarks Bookmarks | Network | Tags | Subscriptions Site: [link] Email: info@onenw.org See more bookmarks in Popular or Recent.

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Did Facebook become your new Big Brother or a democracy? | Beaconfire Wire

Allegiance Group

Posted Wednesday, November 21st, 2007 at 6:31 pm by John Brian (91 posts) The White House is famous for hiding unpopular policy announcements on Fridays when no one is paying attention. There have already been articles in the Times and CNet about these measures, and there will probably be more strong words exchanged after the holidays.

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Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. A second challenge is that organizations vary greatly in how they measure this value. In some respects assessing the value of an online supporter by measuring donations is the easiest, or at least most easily quantified, approach. FAQs Q: How is drop-off measured? All Care2 terms of service and privacy policies apply

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gokubi.com

gokubi.com

It’s a policy and strategy of connecting different staff within an organization so as to coordinate their efforts in creating an overall valuable relationship for the constituent. In mission-based work, the “value&# of that relationship is not measured in dollars, but rather in total impact that constituent has on the mission.

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Towards Global Access for the Print Disabled

Beneblog: Technology Meets Society

A Policy Update from an engineer, Jim Fruchterman of Benetech June 8, 2010 The international copyright negotiations in Geneva around a proposed Treaty for the Visually Impaired (“TVI”) have been steadily heating up. I’m measuring this entire effort by how it much it does to change this sorry state of affairs, in both the short and long term. It has a statement encouraging national copyright exceptions for people with print disabilities as a Good Thing™.

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So You Think You Can Blog? Guidelines For New Bloggers

Care2

What will you be measuring? Respect copyright laws by quoting and linking to the full text and only use images that you have permission to use (i.e. What policies and expectations have helped put your bloggers at ease? Your organization is starting a blog and you have all your ducks in a row.

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See What’s Out There » Blog Archive » Need a job? Become a Online Marketing Specialist

See3

To measure this space by the job openings we can see some traction here. Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

FAQ 40
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ASU Lodestar Center Blog: Can You Teach a Watchdog New Tricks?

ASU Lodestar Center

The other is that Ken joins with other watchdogs and philanthropic leaders in a call to move beyond financial ratios and search for new and better methods of measuring donation-worthiness. The idea here is that another dimension of donation-worthiness is whether a nonprofit communicates essential aspects of its people, programs, and policies to its stakeholders. But we could see that Charity Navigator IS now trying to measure more than just management and fundraising costs.

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Online Video Statistics. | Beaconfire Wire

Allegiance Group

In paying for advertising, it is more important to measure how many unique people watched a video, or how many times these people watched the video all the way through. which “discusses the findings of an experiment to test which actions result in a ’view‘ as measured on 14 online video websites. This interesting blog offers the Video Market Share measured in April for the top 20 Video Hosting sites. privacy policy | sitemap copyright 2009, beaconfire consulting

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Convio Online Marketing Nonprofit Benchmarks Released - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

April 15, 2008 | Jordan V Copyright © 2008, Care2.com , Inc. All Care2 terms of service and privacy policies apply frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

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Convio Online Marketing Nonprofit Benchmarks Released - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

April 15, 2008 | Jordan V Copyright © 2008, Care2.com , Inc. All Care2 terms of service and privacy policies apply frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

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5 Keys to Effective Knowledge Transfer for Nonprofits

Wild Apricot

The evaluation tools and techniques you choose will depend in large part on the message, the method of delivery, and the outcome that you want to measure. Consider the different ways you might measure the success of a specific process (e.g. What changes in knowledge, or attitudes, or skills are you looking for, and how might they be measured? Copyright © 2008. Terms of Use Privacy Policy Billing and Refund policy. SEARCH.

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Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Now in part 2, we will cover how to establish which key performance indicators (KPIs) youll be using to measure success. It has to do with marketing measurement and accountability. What I find interesting is that for the most part non profits, as well as their for profit counterparts, do not have problems measuring or getting data, it is knowing what data to collect and then what to do with it. January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com , Inc.

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Debunking the open rate | Beaconfire Wire

Allegiance Group

Worse, the usefulness is seriously limited by the way open rates are measured. I wouldn’t rely on it as a measure of how many people actually read your email. It provides a rough measure of the effectiveness of your subject lines. But, given the caveats above, it is an approximate measure only. There is no single, magical measure of email success. However, some measures are more useful than others.

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Top 8 Social Media Tracking Tools - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

However, it’s important to note that none of them are 100% at measuring results. January 27, 2010 | Denver SEO Copyright © 2008, Care2.com , Inc. All Care2 terms of service and privacy policies apply frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

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The ROI of Social Media - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

The trouble with social media thus far has been that it’s been difficult for practitioners to measure its efficacy. We decided to organize our session, organized by Monique, by doing a little 101 on social media (what it is), ROI (how do you define it, different metrics used to measure it) and the challenges those organizations of all stripes face. The metrics for measuring ROI can be extremely varied. All Care2 terms of service and privacy policies apply

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Social Media Webinar on June 10th - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Does your organization have a firm grasp of social media, the tactics for leveraging its potential, and a plan to measure the success of each tactic? Bob Winstead Founder, Generous Community June 4, 2009 | Bob Winstead Copyright © 2008, Care2.com , Inc. All Care2 terms of service and privacy policies apply

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The long form | Beaconfire Wire

Allegiance Group

Maybe a part of that is the media’s obsession with sound byte politics (speaking of which, the Facebook Politics app which I previously panned for its ABC content is reaffirming my criticims by asking users what they thought of the Rezko thing with no mention of any of the candidates recent policy statements). In addition, YouTube is a difficult medium to measure effectiveness in. Beaconfire Survey: QA Tips privacy policy | sitemap copyright 2009, beaconfire consulting

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Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. A second challenge is that organizations vary greatly in how they measure this value. In some respects assessing the value of an online supporter by measuring donations is the easiest, or at least most easily quantified, approach. FAQs Q: How is drop-off measured? All Care2 terms of service and privacy policies apply

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See What’s Out There » Blog Archive » How many site visitors do you have? Or is that the wrong question?

See3

comScore, for example, says they have “ 2 million participants under continuous measurement. &# And then they extrapolate. is changing behavior, thought they needed a different way to measure. Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3.

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Microsites and Landing Pages at the Bridge Conference | Beaconfire Wire

Allegiance Group

A landing page is designed to incite one particular action via a specific, measurable offer. Related Posts Blogging the Bridge Conference Lifting Responsiveness with Multivariate Testing @ Bridge Catch us at the 2008 Bridge Conference Iron Chef @Bridge: Battle Non Profit Redux Online Fundraising: More than Digital Direct Mail Truth in AdWordtizing Kawasaki’s Tips for Conference Speakers privacy policy | sitemap copyright 2009, beaconfire consulting

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10 Things Every Nonprofit Should Know About Social Media and Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

We are very strategic and develop and implement a road map of disciplines for our team or client to execute to extract the most value from these exciting tools and we measure it every step of the way to make tactical adjustments for maximum ROI. November 14, 2009 | Matt Wayne I enjoy all of the social networking insights from FrogLoop, but Im wondering about a more overarching policy. We need a policy for a multi-site organization!

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Who’s blogging? You might be surprised | Beaconfire Wire

Allegiance Group

to annoyed passengers to harsh and pointed criticism, with some Orwellian analogies thrown in for good measure — and if you need to tell TSA that you think they’re Big Brother, the blog is definitely a better forum for you than the security line at the airport. Skip to content Clients Services Portfolio About Us Contact Blog Home > Blog Recent Posts 07/16/2010: The Wisdom of the Old Spice Man 07/12/2010: Is your online campaign going to succeed?

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Using Google Analytics to Track a Nonprofit Website (Part 1) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

It providesgreat detail about traffic, traffic sources, and conversions, providingnonprofits with a concrete means of measuring ROI. According to Googles data-sharing policy , Google only has access to your data if you allow it. May 23, 2009 | Francesco Copyright © 2008, Care2.com , Inc. All Care2 terms of service and privacy policies apply

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Domain name tasting goes sour | Beaconfire Wire

Allegiance Group

Google and ICANN recently took measures that, combined, will hopefully put an end to (or at least a heavy price tag on) domain name tasting. The new policy would not refund the 20-cent fee. Domain name insider trading: no longer a rumor ICANN to allow new top level domains Drop-downs and Fly-outs Iron Chef @Bridge: Battle Non Profit Redux Feedburner becomes even free-er @NTC09 – Iron Chef: Battle Non Profit privacy policy | sitemap copyright 2009, beaconfire consulting

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How Nonprofits Helped America Vote: 2006 | Beaconfire Wire

Allegiance Group

Get-out-the-vote (GOTV) Nonprofits can legally engage in get-out-the-vote activities that can have a real impact on voter turnout on Election Day because of the special relationship nonprofits have with many disengaged voters Educate voters on candidates and ballot measures While nonprofits cannot work on behalf of or against candidates, there are a number of voter education activities they can legally engage in to ensure voters are fully informed when they cast their ballots.

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Tools Galore in Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Educate, inform and move people emotionally - inspire action Influence decision-makers; impact public policy To get started and to review more case studies, visit: [link] Questions & Answers: What do you think about the idea of organizations only using social media tools as an online presence instead of a traditional website? We are all after real world changes, so how do we measure our use of these tools on real world impact? Link to things that can be measured.

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6 reasons to pay closer attention to mobile advocacy | Beaconfire Wire

Allegiance Group

Another spoke on the wheel of integration: Continuing to blur the lines of offline and online, text messaging allows marketers to both capture and measure the success of offline events and print advertising like never before. txt ur way 2 the wht house privacy policy | sitemap copyright 2009, beaconfire consulting

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SXSW Panels Offer Key Advice to Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Measure your reach not the “get”: With the huge opportunity social media offers to access new audiences in creative ways, it also presents a major “ownership” hurdle that is forcing nonprofits to shift the way they think about traditional acquisition. March 30, 2009 | rabia Copyright © 2008, Care2.com , Inc. All Care2 terms of service and privacy policies apply

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See What’s Out There » Blog Archive » Why do people give charity?

See3

For Good, Measure This article is about how foundations have found Jesus in metrics. Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. You might also consider other factors that arent measured here: Opportunity cost: what else could I have my staff or volunteers doing if they werent spending time in social networks? Dont measure it in the same way.

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. You might also consider other factors that arent measured here: Opportunity cost: what else could I have my staff or volunteers doing if they werent spending time in social networks? Dont measure it in the same way.

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(More than) 15 useful, creative and odd Google mashups | Beaconfire Wire

Allegiance Group

NetDoc.com : This mash-up shows hospitals around your zip code and their performance on major standards of care measures (Heart Attacks, Heart Failure, Pneumonia, and Surgical Infection Prevention) set out by the US Department of Health and Human Services. It is part of a larger advocacy and research project tackling gender free, inclusive bathrooms and another good example of a public policy issue being addressed using Google Maps.

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Online Video: An Interview Revealing Best Practices and Trends - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Q: How can nonprofits define and measure success with an online video? Has research been done to measure conversion rates, and, if so, what has it concluded? Good metrics are often hard to come by, but measuring success is the only way to know if your effort and investment has paid off! There are two kinds of measures that we look at: performance and outcome. Outcome measures would include stats from your website hosting provider on click-through behavior by users.

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A Second Life for nonprofits? | Beaconfire Wire

Allegiance Group

Has anyone been able to measure how Second Life advocacy has translated into real world actions (apart from donations)? Beaconfire’s new white paper privacy policy | sitemap copyright 2009, beaconfire consultingSkip to content Clients Services Portfolio About Us Contact Blog Home > Blog Recent Posts 07/16/2010: The Wisdom of the Old Spice Man 07/12/2010: Is your online campaign going to succeed?

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. You might also consider other factors that arent measured here: Opportunity cost: what else could I have my staff or volunteers doing if they werent spending time in social networks? Dont measure it in the same way.

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Why Every Nonprofit Should Embrace the Web 2.0 World - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

conference, many people asked: “How do you measure the return on investment (ROI) for social networking campaigns.” April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com , Inc. All Care2 terms of service and privacy policies apply

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