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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares. Non-arousing emotions, such as sadness or contentment, lead to introspection and repose. Anger, jubilation, fear – these are what psychologists call arousing emotions.

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How to structure your nonprofit social media plan

Get Fully Funded

An editorial calendar is basically just a content map or a guide that helps you map out your nonprofit’s content (including social media) for the year. Whether your content is original (you’ve created it yourself) or shared from someone else, the goal is always to get your followers to interact and have a conversation with you.

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How to Approach a Nonprofit Job Interview with a For-Profit Attitude (and Résumé)

EveryAction

Hint: it’s not for the money. On top of that, those accustomed to a traditional corporate hierarchy structure and raise-and-review process aren’t always likely to find the same at a nonprofit. It might be a good idea to start by answering an important question: why do professionals move from the private sector to jobs at nonprofits?

Attitude 101
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Nonprofit Web Design Process Part 4a: Sitemaps

Connection Cafe

Your sitemap is a visual representation of the structure of your website. It defines all of your sections of content and which pages belong in each section. Showing a comprehensive view of your website to ensure all content has a logical home. Hint: one wireframe for each tier of content is a good starting point.)

Design 33
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5 Best Practices for Converting Volunteers to Donors

Connection Cafe

Survey volunteers to better understand what motivates them to give their time to your nonprofit (hint: this will help to create donation opportunities). Focus on storytelling online and create targeted content based on prospect behavior. note: this is a two-way relationship). Acknowledge Volunteer Participation and Accomplishments.

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150+ Creative Ways to Show Donors Appreciation

Nonprofit Tech for Good

Hint: It’s the XYY Soup Kitchen.” Access to password-protected content like checklists for camping with kids or sample lesson plans for outdoor educators. Access to exclusive digital content. Subscription to your magazine or paper/print newsletter with exclusive interviews, content, features, and updates. Touch the work.

Donor 330
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9 Virtual Fundraising Event Resources for Nonprofits

Nonprofit Tech for Good

But how do you craft compelling content and messaging that gets seen, creates a connection, motivates giving and inspires them to attend your next virtual fundraising event? We’ll walk you through the perfect storytelling structure that even Hollywood blockbusters use to get noticed.

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