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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares. Non-arousing emotions, such as sadness or contentment, lead to introspection and repose. Anger, jubilation, fear – these are what psychologists call arousing emotions. We have to stop this!

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11 Nonprofits That Excel at Social Media

Nonprofit Tech for Good

Consistent publication of fresh content to a blog or website. They have found the right balance of what kind of content to post on their social networks and how often. Hint, hint. A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks.

professionals

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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

Instead share the largest amount of your budget on SEO and content marketing (blog posts and fresh website content). Hint… If you’ve still got the marketing analysis from when you created your original business plan you can use that as your starting point or baseline.

Marketing 246
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Build excitement before you ask: Rethink your year-end giving social media plan

Candid

And most importantly, get them used to engaging with your content. Here are a few types of content you can add to your social media plan to support your success this giving season. This is a great way to get some easy content ready to share, while also reminding your audience of the amazing things you’ve done over the last year.

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Safe by Design: How to Boost Your WordPress Site’s Security

Byte Technology

Thanks to the popularity of the WordPress platform, the associated community of designers and supporters are always coming up with new ways to beef up the security of the content management system for all users. Be sure that your “wp-content/themes” and “wp-content/plugins” folders have a blank “index.php” file contained in them as well.

WordPress 100
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Net2 Think Tank Round-Up: User Generated Content

Amy Sample Ward

This month’s Net2 Think Tank topic focused on user generated content. Do you have tips for successful invitations to create and share content with your organization or the community? Can User Generated Content Create Unique Community Opportunities? Have you used a campaign or a project to invite contributions?

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Five Pinterest Best Practices for Nonprofits

Nonprofit Tech for Good

If your nonprofit has yet to start using Pinterest , then hopefully new data released for January 2012 illuminating that Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

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