Replay: Using Email to Engage Activists, Cultivate Donors - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
AUGUST 26, 2008
Email remains the most reliable method for engaging supporters andraising money online. Care2 Senior CampaignerNatasha Nummedal and Maureen McGregor, Oceanas Manager of E-Activismand Marketing, shared some of their keys to success in maximizing emailresponse rates and converting email subscribers into donors.
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