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Level Up Your Marketing with Analytics

Association Analytics

If you don’t have a process in place to get your info, we suggest that you implement a workflow for your email list requests. Keep in mind, attribution is not an exact science. You can us directional attributions for: Trend comparison – compare this year’s campaign vs. previous years’ to determine which is most effective.

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How to Create a Content Strategy for Your Nonprofit

Media Cause

This provides a good ground for comparison on what speaks to your brand and what does not. If you have a popular post that has outdated info in it (i.e., Before you get started in building a content strategy, you should first ensure you know your brand voice. there have been changes to platforms), take the time to make updates.

Content 59
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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. Plan your content and any calls to action with this in mind. - We predicted it might be smaller as the campaign is disruptive to the usual pinterest pattern.

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Check Out the New & Improved NTEN Member Directory (Thanks, User Testing!)

NTEN

With this on my mind, we turned to the awesome NTEN Community for volunteer testers, filling all eight testing slots within a couple hours of posting the invite on our blog; sorry again to everyone we had to turn away. The testing led to a much improved directory that makes our original “finished product” look quite clumsy by comparison.

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. And I’m not suggesting that it’s necessarily possible, especially as site stats become more public info, that organizations can, or should control stats. And, I actually hope that doesn’t change.

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What to Expect When Buying a Nonprofit CRM

Neon CRM

And keep in mind the number of negative reviews versus the number of positive reviews. Because you don’t want to be receiving some blanket, one-size-fits-all info dump. The next step is the comparison process. When considering reviews, I would also steer away from any review where someone is super angry.

Review 52
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23 Top Virtual Fundraising Ideas

CauseVox

We typically see organizations that do peer-to-peer fundraising not only help create a sense of community, but they also raise about 2x as much in comparison to other digital fundraising initiatives. Unrelated speaker: Have a standup comedian, yoga instructor, mindfulness coach, etc join for a fun activity. Crowdfunding.

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