Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Pitch to “Follow” on social networking sites in every issue. Integration of blog content. Top of e-Newsletter: 1.

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Newsletter Learning Social Media Social Network 227

Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Social Network Followers. Text Alerts Subscribers.

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Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. can produce significant ROI is a myth. Social media is not free!

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Social Media Management Media Social 262

NTEN

JUNE 29, 2011

Lately, there has been much debate about the value of social media and its so-called "experts". When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI?

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ROI Facebook Advocacy Social Media 94

Nonprofit Tech for Good

MARCH 9, 2011

If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal. Community building on Facebook and other social networking sites is an art and finding your Facebook voice takes time and experimentation.

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Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Nonprofit Tech for Good

SEPTEMBER 18, 2016

Nonprofit social media managers are bombarded with depressing content. Nonprofit social media managers live in a social bubble of depressing tweets and posts and while we’ve chosen this profession, the toll of such content on your mental health and general outlook on humankind is real and needs to be managed.

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Nonprofit Tech for Good

DECEMBER 28, 2010

I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Every full time staffer we have on the Emerging Media team has been paid for by raising money on social networks. Are you tracking Return on Investment (ROI), and how?

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United States Social Media Interview Media 230

Nonprofit Tech for Good

APRIL 7, 2011

campaigns is essential for success in online communications and fundraising. Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. Increasingly supporters expect to find social networking icons on your nonprofit’s homepage.

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Social Media Integration Websites Widget 234

Nonprofit Tech for Good

JANUARY 3, 2012

The video(s) does not need to be highly-produced or expensive, but it should be positive, on the short side, and integrated into all your nonprofit’s communications: VIDEO: Thank You from Operation Smile. The Cloud has huge and very exciting implications for the future of the Internet and nonprofit communications and fundraising.

Social Media 234

Social Media Media Management Social 234

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

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Social Network ROI Social Media Network 74

Nonprofit Tech for Good

DECEMBER 13, 2010

We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. For tools specifically, we use CoTweet to manage our Twitter communications and MBuzz for monitoring our social media mentions. Facebook and Flickr have been two of the most useful social media sites. Please summarize your ROI.

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Social Media Conservancy Interview Media 203

Nonprofit Tech for Good

JANUARY 14, 2013

are now integral parts of our online communications and fundraising campaigns and like any tools of value, they requite a minimal level of financial investment. There will be times this year when a thank you email or tweet just isn’t enough to communicate your appreciation. Thus, for 2013, please: 1) Ask for a raise.

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Social Media Management Media Social 231

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

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Social Network ROI Social Media Network 74

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. The survey polled 978 nonprofit professionals about their organizations’ use of commercial social networking sites (e.g.

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Social Network Studies Network Social 61

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofit Tech for Good

NOVEMBER 28, 2011

The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Executives were terrified by the legal implications of using social networking tools. Executives have come a long way in understanding the Social Web. Social media is not a fad.

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Social Media Media Social Stats 236

Nonprofit Tech for Good

APRIL 2, 2016

Instagram’s new algorithm will require top-notch visual and video content which most small nonprofits will struggle to create and curate. As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within social networks will revitalize online fundraising.

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Social Media Media Social St. Louis 100

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.

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Social Media Interview Examples Media 247

Nonprofit Tech for Good

FEBRUARY 1, 2011

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. With specific social media campaigns, it is easier to have specific goals and measure whether or not you met them with the time allotted. When it comes to the overall organization I track social media in three basic ways.

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Social Media National Interview Examples 190

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. This concept can be applied to effective social media — having social media be both strategic, laddering up to your program or communication goals as well as using the tools effectively.

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Social Media Media Social San Jose 115

AccelEvents

JULY 20, 2020

The ability to record and store the event content. What Types of Communication Features Does This Platform Have? Being able to network and communicate with other participants is one of the key reasons for attending an event and a virtual one is no different. Do You Capture, Record, and Store My Event’s Content?

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Virtual Platform Question Broadcast 94

Nonprofit Tech for Good

OCTOBER 22, 2009

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. If you are managing numerous social networking profiles Monday-Friday, then you need some down time on Saturday and Sunday.

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Social Media Media Management Tips 246

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2008

TechSoup has just published the second article on a three-part series on Social Networks and Nonprofits. The first article, Should Your Organization Use Social Networking Sites? Signs that a social networking site might work ??? Ask you senior leaders how their kids communicate, if they don???t

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Social Network Benefit Network Organization 50

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Komen for the Cure excel in online communication.

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Social Media Media Avatar Organization 213

Nonprofit Tech for Good

DECEMBER 20, 2010

Megan does a fantastic job of keeping the content on link Twitter, Facebook and LinkedIn fresh. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Finally, you must measure ROI.

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Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t I run the org???s and online advertising campaigns. Our mission is ???celebrating

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Case Study ROI Social Media Contest 50

Everyaction

APRIL 30, 2018

In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Luckily, technology can make this process easier, enabling universities to communicate with alumni effectively and cultivate deep relationships over time.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Luckily, technology can make this process easier, enabling universities to communicate with alumni effectively and cultivate deep relationships over time.

University 40

University Practice Tech Mail 40

AccelEvents

SEPTEMBER 8, 2020

So be sure to encourage your speakers, staff, and partners to promote the event on their social networks, in their industry associations or networking groups, and through their portfolios, blogs, or websites. . And look into your audience behaviors so that you can send this content at different, but optimal times.

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Virtual Marketing Guide Stream 95

AccelEvents

JULY 20, 2020

The ability to record and store the event content. What Types of Communication Features Does This Platform Have? Being able to network and communicate with other participants is one of the key reasons for attending an event and a virtual one is no different. Do You Capture, Record, and Store My Event’s Content?

Virtual 52

Virtual Platform Question Broadcast 52

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Deanna Zandt (DZ): How long have you been on Twitter?

Social Media 68

Social Media Twitter Action Advocacy 68

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

I spent sometime reviewing what Planned Parenthood was doing on social networks as well as their online presence - so it was good to get the inside story. Activists are sharing their personal stories in their own words, images, and videos across social networks with little prodding from the organization.

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Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

WOMM (word of mouth marketing) and earned media should be key components of any communications plan to market your nonprofit’s website. Add This: A widget that allows website visitors to share your content via 50 social networks and bookmark communities. Widgets: Create widgets to share content or actions.

Track 50

Track Social Media Tools Widget 50

Care2

MARCH 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Remember, content is still king.

Social Media 38

Social Media Content Practice Web 38

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. The Intangible Benefits of Social Media. Social Media ROI: Compare With Paper.

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