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Making the Web Accessible: Color Choices

Media Cause

In the marketing world, the challenges are usually most pronounced for me with things like color-coded spreadsheets, charts or graphs using vague pastel shades. Depending on the chart or graph you show me, I may or may not know what it’s trying to communicate. The vague shades are usually indistinguishable to me. Over 13% of the U.S.

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Five Steps to Finding ROI

Amy Sample Ward

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So now, finally, we get to the metrics. By charting out the problems, strategies, benefits, and values first, we give ourselves a better picture to pull out metrics.

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WomenWhoTech: Social Media ROI Panel

Beth's Blog: How Nonprofits Can Use Social Media

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking.

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NpTech Tag Summary: Penguin Day in New Orleans, Fondling the Tools, and More

Beth's Blog: How Nonprofits Can Use Social Media

Jeremiah Owyang's " Why Your Social Media Plan Should Include Success Metrics " post might help nonprofits identify some realistic short-term outcomes for social media implementation. Via NTEN blog Google moves one step closer to making desktop applications obsolete with the release of the Google Chart API.

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Attention All Shoppers: Online Fundraising Metrics Are In!

NTEN

Take a look at this chart from the report: The lower retention rate drags down the lifetime value of online-acquired donors, as per this chart: So, while we're busy chasing down those high-value online donors, they may be costing us more in the long-run. Tags: NPTech Fundraising blackbaud email.

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Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Then, for each group, create a chart with 4 columns and identify: Their goal: why do they engage with you. Tags: presentation webtools analysis community mapping listening notes tools webinar women womenwhotech.

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Reflections and Follow Up Questions from Techsoup/NTEN Share Your Story: Social Media ROI Webinar

Beth's Blog: How Nonprofits Can Use Social Media

Click to See Larger Image I have been noodling around with this chart to show that insight comes before dollars, but if you measure and improve your initial pilot efforts over time, eventually the dollars do come. What's common to both is the use of metrics to measure results. Where do you look for standard metrics? Does anyone?

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