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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these five tips will help put your small business on the digital map. Remember to choose the communication channels your audience is already familiar with, and chart a customer journey that moves each prospect carefully down the sales funnel.

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RESULTS: An Acronym For Nonprofit Success

Bloomerang

Evaluate your initiatives regularly, set up feedback boxes on your website, and create regular nonprofit focus groups. Before you pay a huge sum for a venue for a fundraising event , send out an email to your supporters to ask if they have any leads that will help keep the overheads down. Listening to your supporters.

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Messages, Stories, and Conversations: Creating a Strategy for your organization and your supporters

Amy Sample Ward

They come from your supporters. . On a flip chart or whiteboard (or if you are working through this by yourself, just use a piece of paper or a spread sheet on your computer) draw 4 vertical lines, creating 5 columns. You may want to turn the flip chart sideways or use separate sheets for each column. #1: Here’s how!

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Guest Post by Steve Waddell: Systems Mapping for Non-Profits - Part 1

Beth's Blog: How Nonprofits Can Use Social Media

See larger image here: Map from: Waddell, Steve. A lot of the ideas resonate with using online social networks and social media effectively for nonprofits, especially in the larger frame of movement building. One of the tools for better understanding networks are visual diagnostics and mapping techniques.

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Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Plus, remember to make them something that even your followers/supporters will remember and can reuse! Community Mapping. View more presentations from womenwhotech.

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The Outcome of Our Outcomes

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo By Mastery of Maps. Outcomes, indicators, metrics, logic models, flow charts galore – measurement and evaluation are in season these days. Is the evaluation of your program something management needs to assess the performance of your organization as a whole? Are you required to measure?

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Survey existing donors on what compelled them to support you before. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Illustrate the concrete change created by donor support.

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