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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. We chose to abandon anything that did not give users a clear reason for why Water.org’s content was in their feed that day. Instagram.com/water.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. It’s easy to feel like you’re the voice of your organization, and it’s tempting to try to talk like you are that organization. When posting on social media, skip the formalities and embrace your unique voice and tone.

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Great reads from around the web on April 8th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). " How do your social media channels fit in your organization's emergency communications plan? Repair Interview: Joe Solomon of 350.org

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The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. Ensure all of your marketing materials reflect your organization’s brand by incorporating your logo, fonts, colors, and tone of voice. Direct mail is the most popular year-end giving marketing method.

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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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More on Burma - Protests in Real Life and Online

Beth's Blog: How Nonprofits Can Use Social Media

Via Facebook updates, I learned from Tharum that Preetaim Rai, the Southeast Asia Editor for Global Voices, posts a roundup of protests and prayer vigils in neighboring countries. There is also a roundup of links to Burma causes (not just Facebook that's just one channel) and events. from friends telling friends telling friends.

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. You can actually go back and review your entire feed. Social Fundraising: Leveraging On and Offline Connections. Organizational Versus Personal Voice on A Blog.

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