How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19
Nonprofit Tech for Good
JULY 13, 2020
The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. We chose to abandon anything that did not give users a clear reason for why Water.org’s content was in their feed that day. Instagram.com/water.
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