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6 Tips for Analyzing Online Fundraising Campaigns

Bloomerang

When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. It seems often easiest to “rinse and repeat” last year’s campaigns. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results.

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How to Run an Online Fundraising Campaign

Get Fully Funded

A well-rounded fundraising plan should include a variety of strategies like a signature event, appeals, monthly giving, and at least one online fundraising campaign. Just like anything else, you need a plan for fundraising online. With so many tools available, it’s easy enough to start an online fundraiser.

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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

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The Unsung Hero in Fundraising Campaigns Isn’t Raffles—It’s Sweepstakes!

Nonprofit Tech for Good

Whether virtual, in person, or hybrid, raffles are an effective way to raise money for your nonprofit (case in point—the $9,420,506 raffle organizers on Eventgroove have earned for their causes since November 2019). But , raffle laws vary from state to state—in many states (13, the last time we checked), online raffles are flat-out illegal.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Related Webinar: Online Fundraising Best Practices for Nonprofits. The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes.

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[FREE WEBINAR] How to Use Social Media to Raise Money Online

Nonprofit Tech for Good

Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. How to build up momentum on social media to launch a successful social media fundraising campaign.

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Creating Compelling Campaign Online Giving Pages

DonorDock

Creating campaign online giving pages, specifically for giving days, or specific organization campaigns can feel daunting. However, following a few best practices can help you create compelling campaign online giving pages that help raise more awareness and donations for your organization!