Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

In an age where million-signature petitions are commonplace, the tried and true strategy of having volunteers send online messages to their members of Congress has greatly diminished in value. Era of Increased Activism and Grassroots Campaigning.

Weekly Nonprofit Roundup: Infographics, Effective Email Campaigns, and Online Fundraising

Connection Cafe

Farra Trompeter makes a guest appearance John Haydon’s blog and shares 12 Ways to Make Your Multichannel Campaign Stand Out and invites you to register for her websem. Ahh, Sunday, we meet again. Another week is coming to a close.

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3 Online Fundraising Lessons from the Obama and Romney Campaigns

NetWits

In 2008, Barack Obama used one of the most successful online marketing and … Email Marketing Interactive Online Fundraising Web Design acknowledgements email email fundraising email list growth email subscriber incentives multichannel campaigns mutli-channel Non-Profit online giving

AI-Driven Fundraising Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Network For Good hosted a virtual conference today called “ Fundraise Like Netflix: Engaging Donors in a Subscription-Driven World ,” that included several hours of online presentations about strategy and tools for getting repeat donors.

Main Ingredients to a Nonprofit Digital Campaign

EveryAction

Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. Here comes the star of the meal: your campaign's donation page. campaigns

Giving Tuesday: Steps to Create a Stellar Campaign

Connection Cafe

According to Blackbaud data, online giving last #GivingTuesday was up 20% on a year-over-year basis compared to 2015. million in online donations from U.S. million in online donations processed. Follow these steps to create your campaign: 1. Campaign updates.

5 things nonprofits can learn from Wikipedia’s online fundraising campaign

Connection Cafe

Every year, Wikipedia runs a fundraising campaign to support its operations. million donors through the foundations’ s online fundraising campaign. Here are five things Wikipedia does that are worth incorporating into your own online giving campaign: 1.

End-of-Year Fundraising Campaigns that Will Rock Your World

NetWits

Lots of ideas are bouncing around, campaigns that have been run for years are spinning up, and new end-of-year fundraising campaigns are coming to life. That said, do you ever wonder, “how do I make my end-of-year fundraising campaigns stand out from the crowd?”

20 Resources for Your Year End Giving Campaign

Connection Cafe

It can be overwhelming to even think about such an extensive project, but these resources are meant to arm you with the inspiration and insight necessary to create an effective end-of-year campaign. Building a successful year end giving campaign.

Facebook Campaigning in Romania

Amy Sample Ward

I also had the chance to provide a couple presentations to the NGO track, one focused specifically on using facebook for campaigning in Romania. The Local Philanthropy Workshop: Facebook Campaigning in Romania. Not the best scenario for a campaigner or organizer, but it is the reality.

3 Nonprofit Fundraising Lessons Learned from Political Campaigns

Connection Cafe

Because of their scope and scale, US presidential campaigns are unique entities. Campaigns use not only the tried and true tactics we see every time around, but also innovate to get an edge over their competitors. Lesson One: Online Organizing and Fundraising.

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5 Ideas for University Fundraising Campaigns at Year-End

Connection Cafe

5 Ideas for University Fundraising Campaigns at Year-End. of online giving happens in December, it’s more important than ever to have a homepage that is maximized to drive end-of-year giving. In 2016, higher education institutions saw 17.7% of total giving occur in December.

How Promoted Hashtags Can Ruin Your Online Campaign Efforts

SocialFish

But in order to carry out a successful campaign that instills positive feelings, we must use judgment and minimize risk. We can do so by looking at a famous previous campaign that has gone poorly for a brand, which will show you just how promoted hashtags can crush your online efforts.

A Totally Baldacious Campaign

Amy Sample Ward

Totally Baldacious is the latest campaign from The Leukemia & Lymphoma Society and it’s turning heads! The Totally Baldacious campaign, though, does an excellent job making the calls to action clear, consistent, and do-able.

London Net Tuesday: Online Campaigning

Amy Sample Ward

In April, we’ll be focused on creating and managing online campaigns. There are a lot of tools out there and only so much time… Come discuss some great examples of successful campaigns and how to build strategy and tactics for your own organization’s work. Paul Massey and Phil Jones from the we20 campaign will be presenting on the strategy and execution of an integrated online campaign.

Top Tips for Planning a Successful Peer-to-Peer Fundraising Campaign

Connection Cafe

In a previous article about peer-to-peer fundraising, Mark Becker, Founding Partner at Cathexis Partners, wrote about four things you should know before starting a peer-to-peer fundraising campaign. Many organizations are running peer-to-peer (P2P) fundraising campaigns.

Can Online Campaigners Fight Online Harassment?

Frogloop

If you work in social media or online advocacy you are no stranger to trolls and online harassment. We at Rad Campaign along with Lincoln Park Strategies and Craig Newmark of craigconnects recently conducted a national online poll about the rise of online harassment.

3 Tips that Make Every Holiday Campaign Work

NetWits

By now many of you have been working on your end of year campaigns, but if you haven’t started planning the good news is you still have time to put a plan in place to maximize end of year giving. Set a goal for your end of year campaign and prominently display it on your website.

5 Revealing Campaign Metrics You May Be Missing

Connection Cafe

While you’re likely on to your 2015 fundraising goals, I want to take you back one last time to your end-of-year campaign. We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging.

4 Things You Should Know Before Starting a Peer-to-Peer Fundraising Campaign

Connection Cafe

Whether it’s associated with a large event — like a walk-a-thon, or it’s year-round — like a tribute campaign, it’s all about engaging supporters to raise funds on your nonprofit’s behalf. You can’t have a peer-to-peer fundraising campaign without supporters to raise funds on your behalf.

How To Help Volunteers Create Crowdfunding Campaigns

VolunteerMark

One way to do this is to capitalize on the power of the referral and the power of online giving through volunteer-run crowdfunding campaigns Nonprofits rely heavily on the generosity of donors.

End-of-Year Fundraising Campaign – CHECK!

Connection Cafe

Hopefully by now your plans for End-of-Year online fundraising are wrapping up. We recently held some webinars where we discussed some tips for campaign planning and execution. You created a presence for your campaign on your website, specifically, on your homepage.

Charities warned over online campaigning and jobs slump | Herald Scotland

AFP Blog

Charities warned over online campaigning and jobs slump | Herald Scotland : Meanwhile the ''buzz'' of altruism which motivates charity volunteers, fundraisers and benefactors may be increasingly available through one-click online charity campaigns, depleting real-world organisations of time and money, he warned.

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Five Simple Hacks You Can Do Today to Boost Response to Your Email Campaigns

Connection Cafe

When I was new to fundraising consulting over a decade ago, I was quick to prescribe to my nonprofit clients the latest and greatest “best practices” when it came to online fundraising. For example, let’s look at experiment #4647 from our online research library : .

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3, 2, 1… How to Successfully Launch a Peer-to-Peer Fundraising Campaign

Connection Cafe

Today, I’m sharing some ideas for launching your peer-to-peer fundraising campaign. Though your organization’s mission may be serious, there are many ways to add fun to your P2P campaign. Announcing Your Campaign. Kicking Off Your Campaign.

Campaigning #4Change Recap

Amy Sample Ward

Starting off 2010, the monthly #4change Twitter chat focused on the topic of campaigning with social media. Question 1: How do we define campaigning in the context of social media? what about calls to action that aren’t online? rootwork : In terms of #s, the easiest things to measure (FB fans, Twitter followers, web hits) seem least useful in online organizing. annanten : @rootwork list building is just a strategy to engage more folks in your campaign.

Managing Social Media Campaigns

SocialFish

Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.

How to Win (Online) Friends and Influence People (on Social Media)

EveryAction

(Much like a rocket launch, getting off the ground online requires preparation.). twitter engagement campaigns social media

Element of Surprise Leads People to Give to Online Campaigns, Study Finds - The Chronicle of Philanthropy

AFP Blog

Element of Surprise Leads People to Give to Online Campaigns, Study Finds - The Chronicle of Philanthropy : "Element of Surprise Leads People to Give to Online Campaigns, Study Finds The Internet is "not a magic bullet" for humanitarian fundraising appeals, with the source and style of an approach to donors mattering more than the medium, according to a University of East Anglia study cited by Science Daily, a compendium of research news." 'via

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3 Steps For Holiday Campaign Success At Your School

Connection Cafe

It’s never too early to tweak or fine-tune your year-end campaign (and with the Internet, it’s not yet too late to start planning and executing it). Let’s take a look at the three steps to kick-start your school’s holiday campaign: Optimize your homepage for the holidays.

An 11-Step Guide to Successful Crowdfunding Campaigns for Nonprofit Organizations

Nonprofit Tech for Good

Here are just a few tips on online fundraising without social media : Text messages: Send text messages to contacts asking them to support your organization’s cause. By Paige Kutliek , SEO Manager at GoFundMe ––a free fundraising platform for charities, people, and the causes you care about.

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5 Types of Online Campaigns Ideal for the New.NGO Domains

Nonprofit Tech for Good

1) Fundraising Campaigns. 2) Cause Awareness Campaigns. 3) Online Pledge Websites. 4) Online Petition Campaigns. Written by Heather Mansfield who works as an Ambassador for the Public Interest Registry – the nonprofit operator of the.ORG,NGO and.ONG domains.

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Social Ambassadors Bring P2P Success to End-of-Year Campaigns

Connection Cafe

However, with end-of-year fundraising quickly approaching, a new flavor of peer-to-peer fundraising is becoming more popular: using social ambassadors to amplify traditional online campaigns. Social ambassadors are constituents who agree to help spread the word about your campaigns.

3 Tips that Make Every Holiday Campaign Work

NetWits

By now many of you have been working on your end of year … Online Fundraising holiday campaign holiday fundraising nonprofit fundraising

Join the Crowd(funding): Strategies for Successful Non-Profit Campaigns

Byte Technology

Indeed, if done correctly, such a campaign can see full funding for a particular effort or event. Don’t ignore the offline elements of an online campaign.

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January #4Change Chat Topic: Campaigning

Amy Sample Ward

The January #4Change Twitter Chat will focus on the use of Twitter and other social media tools in campaigning. Campaigning can mean many different things and we want to keep the definition of the topic fairly open for this chat, in order to keep insights, resources and conversation in the Q/A format as open to valuable input as possible. Here are some ways that campaigning can be framed for the purpose of this chat: moving canvassing door to door to online networks.

Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

The rise of social media has also given rise to online giving on cause awareness and giving days. To help your nonprofit prepare and launch a successful cause awareness day and/or giving day online campaign, this webinar was presented on November 14 to more than one thousand nonprofit staff.

The Ultimate Last-Minute #GivingTuesday Campaign Checklist

John Haydon

But we’re no strangers to the last-minute nonprofit fundraising campaign, and we know that it happens despite our best intentions. Check out this handy #GivingTuesday campaign checklist: 1. Develop Your #GivingTuesday Campaign Concept & Goals.

Five Common Mistakes Nonprofits Make in Their Online Fundraising Campaigns

Nonprofit Tech for Good

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. Webinar: How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters.

JOB: Online Campaign Manager

Network-Centric Advocacy

Career Opportunity: Online Campaign Manager at Netcentric Campaigns Location: Washington, DC. Netcentric Campaigns seeks a senior level Online Campaign Manager. Netcentric Campaigns is a division of Green Media Toolshed, a nonprofit organization that specializes in building advocacy networks to successfully champion social and policy change. The Online Campaign Manager is responsible for building and supporting advocacy networks.

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LOUDER, a collaborative campaigning platform

Amy Sample Ward

And that’s the leading tag for a new campaigning platform called Louder. You can create your own campaigns with unique URLs, add all kinds of media, and then start campaigning for change! LOUDER will be the new online home for campaigners.

The 2 Key Elements of Successful Fundraising Campaigns

NetWits

— When creating any fundraising campaign there are two items that should always be on your short list list. In fact, without the two we’ll cover in this post you’re guaranteed to finish your campaign, review the results, and be left wanting.

The Luminate Online Benchmark Report| How Is the Nonprofit Sector Performing Online?

Connection Cafe

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. Should sustaining donors receive appeals from other campaigns?