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The complete year-end guide to maximizing matching gifts

EveryAction

One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits. Maximize corporate philanthropy funding.

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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. As you plan your direct mail donor acquisition campaign, keep the following tips in mind. Tell stories in your direct mail campaign. Here’s why!

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Top 6 Reasons to Focus on Recurring Donations for Nonprofits

Nonprofit Tech for Good

Even though monthly donors generally give smaller amounts on a per gift basis, the aggregate amount that they give over the course of a year almost always adds up to more. Revenue from recurring donations is far more predictable than revenue from one-off gifts. There’s no need for repeat solicitation with recurring gifts.

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10 Simple Fundraising Tips Guaranteed to Improve Effectiveness

sgEngage

The stakes are always high when you’re launching a fundraising campaign. Nonprofit leaders managing both types of fundraisers need to equip and motivate everybody throughout the campaign. No matter your role, the following 10 simple fundraising tips are guaranteed to improve your effectiveness.

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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. The same is true for matching gift emails⁠. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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6 Ways to Make Giving Easier With Embedded Giving

Nonprofit Tech for Good

Here are a few other tips to help you make the most of modals. Quick Tip: When you’re building your donation modal, bring your brand to life. In 2021, most campaign types on Classy saw over half of the donor traffic come from a mobile device. Quick Tip: Include the payment options that your donors resonate with most.

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