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Ensuring Email Deliverability—Updates to Gmail + Yahoo

Media Cause

Email marketers, it’s time to mark your calendars. On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3%

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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! What you don’t want is supporters clicking “send to spam” on your outreach because they didn’t recognize the email address or brand style!

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

Calendars have a unique advantage over other mailable deliverables—if your supporters use them, they’ll end up staring at a reminder of your nonprofit every day. Some nonprofits even send annual calendars as a way to remind annual supporters to make their year-end donations. . Repeat contact is essential to. donor stewardship. ,

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How to Lose 10 Pounds in 2 Weeks (Or How to Write Better Email Subject Lines)

NonProfit Hub

The most important part of any email marketing campaign is to have software that tracks deliverability, open rates, clicked links and other metrics. The people at Yesware conducted a study exploring the open and reply rates in relation to certain words from 500,000 sales emails sent in early 2014. Don’t Open the Can. Buy Share ToDAY!

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How to Lose 10 Pounds in 2 Weeks (Or How to Write Better Email Subject Lines)

NonProfit Hub

The most important part of any email marketing campaign is to have software that tracks deliverability, open rates, clicked links and other metrics. The people at Yesware conducted a study exploring the open and reply rates in relation to certain words from 500,000 sales emails sent in early 2014. Don’t Open the Can. Buy Share ToDAY!

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Why Segmentation Is So Important in Email Marketing

NetWits

Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. It will also help to prevent people from marking you as Spam. Importantly, keep a shared calendar (Gantt charts make the best) of planned offline and online communications. Additional Tips.

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What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

The Science Behind Engaging your Supporters

Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. on Giving Tuesday as a result of spam. With an average of 3.29

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