Neon CRM

MAY 22, 2023

In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! What you don’t want is supporters clicking “send to spam” on your outreach because they didn’t recognize the email address or brand style!

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Gift Results email Metrics 97

NetWits

DECEMBER 2, 2010

Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. It will also help to prevent people from marking you as Spam. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

email 149

email Marketing Mail Metrics 149

NonProfit Hub

AUGUST 13, 2015

The most important part of any email marketing campaign is to have software that tracks deliverability, open rates, clicked links and other metrics. Otherwise you won’t have a good grasp on the metrics needed to evaluate your emails. On the high end of the open rates were the words steps, renewal and executive.

email 28

email Spam Brain Rate 28

NonProfit Hub

AUGUST 13, 2015

The most important part of any email marketing campaign is to have software that tracks deliverability, open rates, clicked links and other metrics. Otherwise you won’t have a good grasp on the metrics needed to evaluate your emails. On the high end of the open rates were the words steps, renewal and executive.

email 28

email Spam Brain Rate 28

The Science Behind Engaging your Supporters

NOVEMBER 5, 2018

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. With an average of 3.29

Spam 50

Spam Rate email Campaign 50

Neon CRM

JULY 27, 2023

Here’s how to approach the goal of boosting engagement in a SMART way: Specific : Increase donor engagement with fundraising activities Measurable: Increase fundraising email open rates and social media followers by 20%. Increase email click through rates by 5% and social media engagement from comments, shares and likes by 10%.

Communication 52

Communication Develop Calendar Conservancy 52