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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. This could also help you justify implementing an email calendar across your association. How are you tracking success?

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3 Membership Engagement Strategies to Try Today

Neon CRM

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. Make it personal: Personalized messaging can lead to a 26% increase in open rates.

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Building a Complete Virtual Auction Toolkit: 5 Essentials

sgEngage

From expanding your nonprofit’s reach and making your events more accessible to donors all over the world to boosting your revenue, a virtual auction is a modern and exciting fundraising event that every nonprofit should consider adding to their calendar. Streamlined registration and checkout process.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. Engagement: As Alexa explained, discrepancies between registrants and attendees tend to be larger for virtual events than in-person.

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3 Tech-Savvy Tips for Nonprofit Virtual Fundraising Events

Achieve

Heading into 2020, nonprofit fundraisers had solidified their fundraising calendars and were on track to achieving ambitious revenue goals. Half the battle of organizing an event is marketing it and creating enough hype to maximize registration numbers. registration form. take a look at engagement metrics. Social media.

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

Then, assess relevant metrics to see which types of content receive the most engagement. Create a content calendar. A content calendar provides an in-depth look at your upcoming content, including when and where you will push it live. Website conversions (donations, volunteers, event registrations, etc.). SEO success.

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Peer-to-Peer Fundraising Best Practices: Event Marketing

Qgiv

That helps get more eyes on your event, which means more registrants and more donations for your cause. So to gauge effectiveness look at the following metrics. Must-know metrics. This metric speaks to the effectiveness of your ad and your ability to target your desired audience. Ask supporters to share your event.