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Why Segmentation Is So Important in Email Marketing

NetWits

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

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It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

Did you know that nearly one-third of individual fundraising happens during the month of December and 12% of giving happens in the last week of the calendar year ? . Tip 1: Maximize your year-end fundraising emails. Your year-end fundraising email strategy is critical to your overall fundraising success.

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

However, learning to properly market online and offline is an important opportunity for organizations. Channel preference (social media vs. email). Nonprofit marketing content comes in many forms, from videos and emails to flyers and website pages. Create a content calendar. Common segments include: Location .

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The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. Creating a memorable brand ensures that your year-end fundraising efforts as a whole are memorable and that they stand out in supporters’ social media feeds, email inboxes, and mailboxes. Conduct A/B testing.

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10 Tips for Selling (More) Fundraiser Tickets

Neon CRM

By offering a discounted rate for those who purchase tickets well in advance, you can create a sense of urgency and boost initial ticket sales. The attendee has their ticket emailed to them. Next, start crafting some engaging email marketing campaigns Segment your email list and send personalized invitations.

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Event Management Software for Nonprofits: Top Tools for 2024

Qgiv

The array of features provided by Bloomerang’s volunteer management include email tools, recruitment workflows, seamless integrations, engagement meters, scheduling tools, and intelligent reporting. With Mailchimp, you can promote your fundraising event through email, social media, landing pages, postcards, and more.

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End-of-Year Campaign Planning: 6 Things to Get Done in September

Connection Cafe

Have you peeked at your calendar today? So if you haven’t given your end-of-year campaign any thought, here’s a checklist of what to get done in September: Analyze past campaigns (and other emails). Then, analyze newsletter links to identify which topics get higher click-through rates. Which didn’t? Don’t stop there.