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Association 4.0—A Playbook for Success

.orgSource

It is the product of ongoing research to prepare our clients for success in digital markets. Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. With a growing business, things change, but they don’t get easier. I have a budget line for risk.

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Celebrating 25 Years of Innovation and Impact: Reflecting on Our Journey

The MatrixFiles

If you want to hear stories about when, why and how I started the company, listen to this week’s episode of Associations Thrive. For a change, Leah Monica, Director of Marketing at Matrix Group, interviewed me about my personal journey and the journey of Matrix Group. I provide my managers with communications skills training.

Celebrate 130
professionals

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5 Digital Fundraising Trends to Watch for in 2019

Nonprofit Tech for Good

Ray’s experience in launching and building businesses spans nearly three decades, including leadership positions in multiple technology companies. As we slide toward the end of 2018, there are five broader digital trends that we see affecting non-profits next year. 1) Marketing Automation/Giving Automation.

Digital 276
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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. However, if you need to understand how one specific user/company/email is behaving on your site these tools can’t help.

Track 52
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Developing staff technology skills in your nonprofit

NTEN

Outlook) and video conferencing platforms, use a spreadsheet, create slides, and use tools that are specific to your organization, such as a timekeeping system or an expense reporting system. Everyone is already so busy. If you don’t wish to pay for an assessment tool, see if you can borrow one.

Skills 88
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60+ Spring Fundraising Ideas for Every Nonprofit

Qgiv

Your donors can purchase raffle tickets for the chance to win cool prizes donated from local businesses. Allow your supporters to donate items to be auctioned off or partner with local businesses for themed auction items. You can also talk to local businesses to help cover the cost of any cleaning supplies you may need.

Ideas 95
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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. It is a flow chart that calculates business performance taking into account not only whether the company had a profit, but whether that profit was good enough relative to the assets it took to generate it.

ROI 50