article thumbnail

Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). Reader Sharing (bookmarked items). So trackbacks and comments get more weight than clicks and views.

Metrics 71
article thumbnail

Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Great reads from around the web on December 2nd

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

Web 114
article thumbnail

Great reads from around the web on December 15th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

eBook 108
article thumbnail

NpTech Tag Summary: Penguin Day in New Orleans, Fondling the Tools, and More

Beth's Blog: How Nonprofits Can Use Social Media

Jeremiah Owyang's " Why Your Social Media Plan Should Include Success Metrics " post might help nonprofits identify some realistic short-term outcomes for social media implementation. Guess you can't have too many social bookmarking applications.) The NpTech Tag started as an experimental community tagging project in 2005.

Summary 50
article thumbnail

NpTech Tag Summary: Chimp Personality, Convio Open API, and More

Beth's Blog: How Nonprofits Can Use Social Media

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. Social Bookmarking. A terrific step-by-step guide guide called Social Bookmarking with del.icio.us

Convio 50
article thumbnail

The Best Trends and Lists of 2012

Care2

I find them useful to bookmark, especially when you need to get your hands on an important article that has good data or strategic advice that you want to share with senior leadership to get their buy in. Avi breaks the post down into important categories such as fundraising, staffing, and metrics.

Trend 71