Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About
M+R
JUNE 18, 2024
In full transparency, we think the pros outweigh the cons — especially if effective online advertising is how nonprofits generate the financial resources to do their critical work. Cookieless reporting: what’s your approach, and what are your benchmarks? Google’s initial testing showed only a 3% decline in ROI.
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