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5 Good Nonprofit Infographics

sgEngage

Charity and Technology in the Online Universe This infographic from Mashable and Shane Snow puts social good into better context with donation numbers, growth charts, and some comparisons to its offline counterparts. 2011 eNonprofit Benchmarks Study A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN.

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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

To establish benchmarks for measuring success of our design efforts. Research Questions. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? People who leave the site (bounce rate). Methodology. Overall site visits.

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Measuring Your Crowdsourcing Efforts by Aliza Sherman

Beth's Blog: How Nonprofits Can Use Social Media

Input” usually means getting others to provide information of some kind such as feedback on an initiative or ideas for new campaigns or even to get answers to questions. Knowing what work you need done and the quality of work you’d like to receive and set benchmarks to measure outcomes. Measuring Work.

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How to Stop Donor Attrition and Track Relevance

NonProfit Hub

Craver : Year after year for the past decade, donor retention rates have been sinking. Craver : There are some fundamental metrics that serve as a sort of fundraiser’s GPS—retention rates and lifetime value. Multiple Year Retention Rate : Same as above, but by tracking these year-by-year you can spot trends, problems and opportunities.

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Don’t Trust Me, Trust Science!

Connection Cafe

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Yes, the same technique that ultimately brought us things like space shuttles and smartphones can help you increase your online donation rates (no beakers or Bunsen burners required).

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What Is the Best Time to Send a Fundraising Email?

Neon CRM

When you send a fundraising email can be the difference between improved engagement metrics (open rate, click-through rate, donation amount, etc.) That begs the question: What’s the best time to send a fundraising email? CDT and the average open rate for this time was 29.18%. Click-through rates?

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50 Nonprofit Fundraising Strategies to Help You Raise More

Neon CRM

Common examples of nonprofit KPIs include average donation size, number of recurring or repeat donors, new donor acquisition rate, and donor attrition rate. When choosing how to make your fundraising ask, one of the first questions you should answer is which channels you’re going to use.

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