Awareness Headline Measure Metrics 
EveryAction
SEPTEMBER 20, 2016
Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".
Candid
MAY 10, 2023
To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Step 5: Launch, measure, and optimize It is time to launch your communications campaign.
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Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2011
Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Say Giller, “Our whole team reviews Google Analytics, like sipping fine wine.” Source: grist.
Saleforce Nonprofit
AUGUST 5, 2022
You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. Purpose-Driven Companies use a Purpose Mindset to Advance Measurable Goals. Stand-out companies set measurable goals to put their business strategy and purpose statement into action.
Whole Whale
SEPTEMBER 8, 2023
This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Key Takeaway #4: Learn from Direct Response Many general advertisers used brief 30-second TV commercials that aim to build vague brand awareness in the 60s. This was an epiphany for Ogilvy.
Nonprofit Tech for Good
MAY 25, 2024
While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. ,
Care2
JULY 26, 2007
Need some metrics guidelines? If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Job well done!
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