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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? Signing up for a newsletter. And many more.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Sending a recurring newsletter or print mailing to engage supporters.

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. Keeping track of your engagement rate allows you to determine whether you’re effectively communicating and connecting with social media supporters over time.

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Beyond Survival: Post-Disruption Nonprofit Digital Strategy

Bloomerang

Are you keeping up with your blog or e-newsletter? . After the audit, use the tools at your disposal to build donor relationships you’ll need to achieve sustainability. . How are you tracking and evaluating what works or doesn’t work? . Determine what you’ll track moving forward (e.g., Personalization? .

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Here are some useful tips to increase your e-newsletters performance rates.

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7 Junior Achievement Business Hall of Fame Event Page Tips

Qgiv

While asking attendees about seating and contact information, include fields for attendees to sign up for volunteer opportunities or subscribe to your newsletter. Use a fundraising thermometer Fundraising thermometers are a great tool for both donation forms and event registration pages.

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Crossing the Digital Divide: Meetups Bring Online Conversations Home

Tech Soup

Guest blogger Carrie-Jaffe Pickett ( @carriewriter ) is an award-winning writer and editor specializing in e-newsletters, public relations, website copy, and editorial solutions for clients. The fee is $12 a month to set up the Meetup, and the optimal promotion tools are blog posts and embedding the Meetup widget on your site.