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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. One of the best ways to identify your audience is through an avatar. Avatar is a fancy word for ideal consumer.

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Identifying Your Ideal Prospective Donor

Kindful

Here are some questions you can use to begin crafting the image of your ideal donor: Which age range best describes the donors we’re trying to acquire? After you have these things outlined, the next step is to look at the picture you have and get an idea of where they are and what they’re doing. Be as specific as you can.

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professionals

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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

There are times constituents may ask questions about how to get involved with the organization or are looking for information because a loved one has recently been diagnosed. Being able to respond in a timely fashion and answer any questions is important. 5) Launch a mobile version of www.pancan.org.

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HealthCare.gov: A Model Facebook Page

Forum One

The profile picture in the upper left of the Page is cropped and scaled perfectly to fit that space and includes a photo of the same representative health care consumers from the parent site. A blue gradient extends below the profile picture to make it feel integrated into the page. The Page includes six tabs.

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New on SSIR: Organizations and Individuals Fundraising in Social Media

Amy Sample Ward

Some key questions to ask yourself include: If people are supporting you by directly connecting with you on different social media platforms, what are you doing to encourage them to connect with you in a space where you have access to the data? So, how do you respond?

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Has Your Organization Thought Through its Social Media Policy?

NTEN

In their excitement to share what they did, they posted pictures. Unfortunately, they did not have releases for the children's pictures. Should you have a dress and behavior code for staff and others who become "friends", including their avatars? On one site, she clicks on an employee.

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What are your best tips for wiki adoption for new users?

Beth's Blog: How Nonprofits Can Use Social Media

One of the techniques I did during the report out of the small groups was throw questions out on Twitter. Ted Fickes (note the dog in the avatar) I'm trying to use relatively high profile project for wiki-type adoption internally. At the Message + Medium + Mission Conference. There were some fabulous responses.

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