Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment).

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Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

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Nonprofit Tech for Good

FEBRUARY 17, 2011

Yet everyday on Twitter and (especially) Facebook nonprofits are sending out hundreds of thousands of Tweets and Status Updates with completely wrecked avatars. Yet everyday on Twitter and (especially) Facebook nonprofits are sending out hundreds of thousands of Tweets and Status Updates with completely wrecked avatars.

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Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been able to hire some of the most well-trained and experienced staff, consultants, and designers that work in the nonprofit sector. Hint, hint. CARE :: care.org.

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Nonprofit Tech for Good

SEPTEMBER 28, 2017

Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. To register for future free webinars, please see the Nonprofit Tech for Good Webinar Schedule. Social Media: Prepare in advance a month-long campaign. Presented on September 27 via webinar, below are the notes and deck.

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Nonprofit Tech for Good

NOVEMBER 19, 2012

Most nonprofits approach social media with the strategy of increasing awareness for their cause by posting and sharing content on their profiles and then when time permits, engaging their fans and followers as they respond to the content posted and shared by the nonprofits. 11 Qualities of an Effective Social Media Manager.

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Nonprofit Tech for Good

OCTOBER 3, 2015

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. All medium and large nonprofits with multiple chapters eventually experience a unique, but common problem in their mobile and social media campaigns. Step 2: Create avatars and banners for your chapters.

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Nonprofit Tech for Good

OCTOBER 20, 2011

Truth be told, I much prefer the anonymity of being “Nonprofit Organizations” online ( Twitter , Facebook , YouTube , etc.) Truth be told, I much prefer the anonymity of being “Nonprofit Organizations” online ( Twitter , Facebook , YouTube , etc.) Social Media for Social Good: A How-To Guide for Nonprofits.

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Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

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Nonprofit Tech for Good

AUGUST 7, 2013

Nonprofits were the early adopters of social networks. The were active on Myspace, YouTube, and creating Facebook Groups long before most of the companies that are often praised for being the pioneers of social media. The conundrum today, however, is that many nonprofits have not moved beyond the concept of social networks being free.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Though most nonprofits in the United States, Canada and the U.K. Social Media: Before You Get Started, Get Organized! Are you using social media primarily to raise money?

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Nonprofit Tech for Good

APRIL 22, 2013

The “Nonprofit Organizations” brand was launched in February 2005 on Myspace. At the core of the brand is the Nonprofit Organizations avatar which has been used consistently since then to build a visual brand across many social networks ( Facebook , Twitter , Pinterest , etc). Social Media' What do you think?

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Nonprofit Tech for Good

APRIL 17, 2014

This week Twitter began its roll out of a new Twitter Profile design and at any moment your nonprofit’s Twitter Profile could have a completely different look and functionality. Larger Avatar :: 400×400 Pixels :: @ UnicefNZ. Social Media Twitter' Larger Header Image :: 1,500×500 Pixels :: @ OxfamIreland.

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Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Social media is in a weird transition right now.

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Nonprofit Tech for Good

JULY 9, 2012

Adding social media to that already packed job description just would not have been possible. All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible.

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Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and content of your nonprofit’s blog.

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Nonprofit Tech for Good

MARCH 20, 2013

If your nonprofit is not getting retweeted on Twitter, then you haven’t yet found your Twitter voice. Retweets ensure than your nonprofit’s avatar get increased exposure on Twitter which ultimately results in more followers and click-through rates. Sorry nonprofits. There’s no short cuts in social media.

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Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. Despite popular memes that social media is “Free!” 2) Ask for a social media budget.

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Nonprofit Tech for Good

OCTOBER 19, 2014

but to stand out from the other 50 million pages regularly active and all vying for likes, comments, and shares, you must excel at Facebook in order to stand out from the clutter and the 10 best practices below will ensure your nonprofit is on the right path. Invest in quality graphic design for your Avatar (a.k.a.

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Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and content of your nonprofit’s blog.

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Nonprofit Tech for Good

NOVEMBER 14, 2017

The rise of social media has also given rise to online giving on cause awareness and giving days. The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors.

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Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. Learn basic HTML.

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Nonprofit Tech for Good

JUNE 29, 2014

That said, Google+ is low on the priority lists of most nonprofits. Many nonprofits are curious, but lack the resources necessary to create and manage yet another social network. In the process, your nonprofit at the very least will increase your SEO in Google Search and position yourself as an early adopter of digital wallets.

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TechImpact

FEBRUARY 4, 2014

Twitter is a powerful tool for any nonprofit. It is, in simply put, a free messenger that instantly connects your nonprofit to hundreds of millions of possible constituents. Upload an avatar, and fill out a short blurb about your nonprofit in the bio. Image courtesy of The Telegraph. Completely fill out bio.

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Nonprofit Tech for Good

OCTOBER 10, 2011

How nonprofits choose to follow on Twitter varies widely. Some nonprofits only follow a small of amount of Twitterers, others follow hundreds or thousands, and a few follow more (sometimes a lot more) than they are being followed themselves. As of today that number is 82,250. Again, following more often just so your followers a.k.a.

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Twitter Avatar Nonprofit Ratio 233

Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and content of your nonprofit’s blog.

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Social Media Communication Media Online 100

Media Cause

SEPTEMBER 29, 2022

As a nonprofit organization, you may already be feeling the need to take a stance on the concept of the metaverse or perhaps make decisions about “meta-related” activities like accepting crypto donations. We’ve compiled a list of pros and cons for your nonprofit to consider when thinking about entering the metaverse.

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Avatar Virtual Nonprofit Platform 52

Nonprofit Tech for Good

OCTOBER 5, 2011

The following is an excerpt from Chapter 6 in the newly released Social Media for Social Good: A How-To Guide for Nonprofits. The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. for Nonprofits.

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Nonprofit Tech for Good

MAY 9, 2011

Even the best social media managers often go through an initial period of puzzlement and frustration as they try to figure out how Twitter works and what to tweet. That said, the nonprofits below have discovered a nice balance of tweets, retweets, and mentions. Five Nonprofits That Have Found Their Facebook Voice.

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Nonprofit Tech for Good

JULY 11, 2011

Cosmic Panda may have a few tweaks not currently visible when it finally goes live sitewide in coming months, but nonprofits should be prepared for a new design that’s long term. 2) YouTube’s Nonprofit Program has dramtically changed. That said, the avatars of your subscribers can now be found only under “Community.&#

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Nonprofit Tech for Good

NOVEMBER 21, 2010

Title: Social Media Manager. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? Name: Allison Nassour.

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Nonprofit Tech for Good

FEBRUARY 26, 2012

To be alerted of when new best practices are posted, please subscribe to the Nonprofit Tech 2.0 Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Add your nonprofit under “Employment.”

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Nonprofit Tech for Good

JANUARY 8, 2012

If your nonprofit has yet to get on Google+, now would be a very good time to start. If your nonprofit is already on Google+, then the best practices below are meant to help you better learn how to tap into and inspire the Google+ community. e-Newsletter. Set up your Google/Gmail Account and personal Google+ Profile. .

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Nonprofit Tech for Good

NOVEMBER 11, 2012

Mashable wrote up thorough post on Instagram’s new profile pages for Desktop last week, but I wanted to emphasize four points useful for nonprofits: 1) The photos in banner across the top of the new profiles are automatically generated from the photos you have uploaded using Instagram’s mobile apps.

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