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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. Best practices of what makes for an effective email continue to evolve. Fundraisers have other metrics available.

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Want to Get Your Content Out There? Put it on Wikipedia.

Museum 2.0

At a recent talk in Chicago, an audience member asked a question. Over the past few years, they've worked hard to make their rich content more accessible both through digitization and programs. The people who want that content may not be in the same city as the museum nor even aware of the museum's holdings.

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5 Things to Look Forward to at MCON 2015

Achieve

in Chicago to experience MCON in person and over 20,000 people will stream the event online. Media is one of the content industries we’re specifically highlighting this year, and these individuals truly represent “the power of influence.” MOVING DOCUMENTARIES FOR THE ONLINE AUDIENCE. Museum of Contemporary Art.

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4 Ways AI is the Next Big Game-Changer in Museum Membership & Attendance

Connection Cafe

For example, one theatre critic in Chicago wrote about how theater ticket prices are changing like airline fares. The Art Institute of Chicago was a pioneer in this regard: In 2015 and 2016, the Institute employed a sophisticated attendance model to test the effect of smaller exhibits on attendance. But just how are they calculated?

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Get Help in Telling the Story of Your Nonprofit's Impact

Tech Soup

Naples, Florida: #Storymakers 2017: Creating Images and Video with Adobe Spark. Decatur, Illinois: Storytelling, Planning, and Scheduling Content for Your Nonprofit #Storymakers2017. Research Triangle Park, North Carolina: The Content Marketing Blueprint. Chicago, Illinois: Making Tech Accessible to Nonprofits.

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How to Engage Your Supporters and Find Super Fans

Tech Soup

Nonprofits often struggle with creating effective content and engagement strategies. Your audience will respond to stories that immediately grab their attention. Share their stories with your audience. When possible, integrate video, audio, and images to create multimedia stories. Make Sharing Your Content Easy.

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Chicago Symphony Social Media Strategy: What happens when people outside your organization set up a presence on Facebook?

Beth's Blog: How Nonprofits Can Use Social Media

I found the Chicago Symphony's Fan Page and the Charlie Vernon Fan Club group. I started my job at the Chicago Symphony Orchestra nearly three years ago, after an internship at a non-profit and a temporary stint at a PR agency dedicated to the arts. I was trying to make two points during the workshop. Tell me about you and your job.

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