Candid
JUNE 7, 2023
As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Invest in Instagram.
Care2
AUGUST 16, 2014
New memes get started everyday. Remember the FB meme challenge that asked women to post what color bra they were wearing that day? Many thought the meme was connected to raising breast cancer awareness, but that was not the intention behind it. Here’s the original meme: “Right girls let’s have some fun.
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Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 28, 2014
Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.
Care2
JANUARY 27, 2014
Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. Just because this tactic works for Upworthy (who is driven by a ton of testing on their own website) does not mean it will work for your organization.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 8, 2014
With old class photos, you can leverage memes like “ Throw Back Thursday , like in this example from Reshet Ramah , a network of alumni from across the globe. Make up your own nostalgia meme. Be sure that you test, test, test to see if there are certain types of questions that work best for engaging your alumni.
Connection Cafe
FEBRUARY 8, 2018
And, through analytics and a culture of testing, some of the best advocacy and activist organizations are transforming how they listen to their supporters online. A Twitter trending hashtag or viral video can put a topic on the media agenda, creating a spiral of attention that spreads your message far beyond its traditional audience.
Get Fully Funded
AUGUST 10, 2021
A meme got my attention recently on Facebook. Apple Pie Contest : With shows like The Great British Baking Show being so popular, you can put your supporters to the test to see who’s the best baker. Brainstorm with everyone close to your organization as well as your friends and family members who have attended fundraisers.
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