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Are Memes Really Just Slacktivism?

Care2

New memes get started everyday. Remember the FB meme challenge that asked women to post what color bra they were wearing that day? Many thought the meme was connected to raising breast cancer awareness, but that was not the intention behind it. Here’s the original meme: “Right girls let’s have some fun.

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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. To answer these questions and put experts’ advice to the test, I decided to ask my peers. Contrary to experts’ popular belief, using TikTok, memes, or trendy slang is not required to earn Gen Z’s confidence.

Advice 98
professionals

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

Test 114
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Early guidance on Threads, Meta’s answer to Twitter

M+R

Take it for a test drive. Post what you’d normally share on Twitter: A witty quip, a photo or video from an action, a link to your op-ed, or a meme about being the first to the party. For consistency, we recommend keeping it the same as your Instagram handle.

Twitter 97
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The NpTech Mashup Meme

Beth's Blog: How Nonprofits Can Use Social Media

So, let's unleash the NpTech Mashup Meme. This post was in draft because I was starting to devour all the great content on the NTEN Blog , including Marshall's post called " Ten Cool Tools for Working on the Web " and I strongly resisted the urge take Thinkature out for a test drive. I remember that term!)

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Upworthy Type Headlines: To Like or Dislike?

Care2

Just because this tactic works for Upworthy (who is driven by a ton of testing on their own website) does not mean it will work for your organization. However, trying to amp up your creativity with headlines and testing them to see if they resonate with your audiences is something you should always be investing resources into.

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HOW TO: Ensure Your Nonprofit’s Facebook Fans See All Your Posts

Nonprofit Tech for Good

Except for a short test in 2009 , your nonprofit’s Facebook Fans have never seen all your posts and as most of us have by now have realized, the percentage that do has gotten significantly smaller over time. Personally, I am not surprised or annoyed much by the changes.

Facebook 266